Cointact

Cointact

Questions May Generate More Reach on Threads, per Report

Questions May Generate More Reach on Threads, per Report

Looking to get a better understanding of how the Threads algorithm works? This might help. Business Insider reporter Katie Notopoulos recently conducted an experiment in “rage baiting,” in which she posted a range of controversial queries on Threads designed to…

Google Implements Data Encryption in Ad Targeting

Google Implements Data Encryption in Ad Targeting

As Google continues to investigate more privacy-aligned solutions to limit personal data collection, while still enabling optimal ad targeting, it’s rolling out a new process called “confidential matching” for Google Ads, which will provide a new way to combine Google’s…