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While brands see creators as a safe bet to boost awareness or drive conversions, they’re missing something. Analyzing influencer campaigns from 2024 uncovered an intriguing trend: that much of the industry isn’t necessarily utilizing or thinking about influencers in the…
When you think of influencer marketing, you typically picture brands working with a younger creator to target Gen Z (ages 13-28) or Gen Alpha (up to 12 years old). That’s not always the case. As the influencer marketing space and…
Checking in on the U.S. TikTok situation, and with a month to go before the platform’s 75-day negotiation window closes, things don’t exactly look great. According to a new report from Axios, there are currently no negotiations being undertaken to…
Threads is working on another way to encourage people to follow other users in the app, with a new “Interests” field now available on some user profiles. As you can see in this example, shared by app researcher @faslu_35, some…
LinkedIn saw a slight rise in EU users in the second half of last year, while there was also an increase in scam and fake profiles reported by users in the app, according to its latest EU disclosure report. Under…
Instagram’s new video editing app is getting close to launch, and today, it’s shared some new info on the feature set of the app, including in-development elements that won’t be available on release. As you can see in these images,…
After testing out new facial recognition features for account recovery last year, Meta’s now expanding the option to high profile users in the some regions, in order detect potential scams and enable faster account recovery. Last October, Meta announced that…
By Alexander Lee • March 6, 2025 • Ivy Liu In 2025, content creators are no longer afraid to share their political opinions — and it’s created a headache for brands looking to engage in influencer marketing without prodding the…
As Australia continues to progress towards a social media ban for all users under the age of 16, the major players are now pushing for more clarity about the bill’s intention, and the logic that’s gone into its formulation. Last…
X has rolled out its latest update for Communities, providing you with more options to sort posts within a community feed, which could encourage more active, topical engagement. As outlined by X engineer Dong Wook Chung, X has added several…