EXCLUSIVE: Californian influencer biz Made By All is launching a marketing studio arm aimed at providing brands with creative guidance as they develop their own content.
Made By Us is being billed as a “social-first creative and cultural marketing studio that helps brands and traditional talent operate like creators.” Former Tastemade and Freeform creative chief Nic Stanich has been named President, reporting to Leanne Perice, the founder and CEO of Made By All, which is a digital influencer management and entertainment group.
Made By Us will launch with a client roster including Keurig Dr Pepper, Unreal Snacks, and OWM, a platform enabling creators and businesses to structure equity deals. Each will work with Made By All’s creative network to create content and launch campaigns.
Anna Kendrick has starred in a campaign for Keurig’s K-Mini Mate coffeemaker, while Made By All creator and online comedian Hannah Stocking worked on a OWM social video campaign, a deal that led to her landing equity.
Stanich is a social media content veteran, having overseen global branded production and developed campaigns across TikTok, YouTube and streaming platforms. Between 2022 and August this year, he worked at Tastemade, but previously was Creative Director for Disney’s Freeform, where he launched the network’s TikTok and YouTube strategy for Gen Z audiences.
“Launching Made By Us is a pivotal moment as we expand our creator economy expertise to more brands and traditional talent,” said Made By All founder and CEO Leanne Perice.
“With Made By All, we’ve helped creators become household names by navigating the digital ecosystem with real cultural fluency. With Made By Us, we’re giving brands that same playbook, empowering them to operate like creators, build influence, and grow community. We’re thrilled to have Nic Stanich, a proven leader who blends social virality with cinematic craft, leading the division.”
Perice launched Made By All in 2017, with a goal to connect the emerging creator economy with Hollywood. Her talent roster includes Teyana Taylor, AdamW, Devon Rodriguez, Hannah Stocking and Haley Kalil.
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