Category X

If you’re a regular reader of Social Media Today, then you’ve no doubt read my rantings on this before, and it’s not really news, as such, but more of a peeve that continues to fester over time. In any event,…

X is moving ahead with its reformation of messaging in the app, with some users now able to access the initial beta of X’s updated “Chat” element. As you can see in these examples, shared by app researcher Jonah Manzano,…

It seems that X’s DMs are about to get an overhaul, with X announcing today that it’s removing encrypted DMs for the time being, as it continues to implement back-end improvements. As per X: “Starting today we will be pausing…

After testing them out with selected partners over the last month, Reddit’s now making its Dynamic Product Ads available to all advertisers, providing another way to get your products in front of Reddit users as they search within related discussions.…

TikTok has added another music discovery element, with SoundCloud now being integrated into TikTok’s “Add to Music” feature, providing more opportunities for TikTok users to discover emerging artists. With “Add to Music,” TikTok users can easily save songs they find…

YouTube’s got a new quiz sticker for Shorts, while it’s also expanding the roll-out of voice replies on clips, providing another interaction option for viewers. First off, YouTube’s giving creators the opportunity to quiz their Shorts viewers, with a new,…

Meta’s developing a new program that will enable advertisers to gain access to its experimental AI ad features ahead of time, in order to contribute to external testing of these tools. As outlined by Meta, its new “Early Release” program…

It’s taken a little longer than Elon Musk had hoped, but X has officially announced that 4k video uploads are now supported in the app. So now, you’ll have more options when presenting your video clips on X, which could…

It’s not been almost two years since Elon Musk decided to re-name Twitter to X, which fulfilled a long-held dream that Musk had had of hosting an app at x.com. Which is a weird ambition, but Musk had bought the…

X has updated its website card display for in-stream ads, with a text bar, and a custom CTA button along the bottom of the ad, in order to help drive more clicks. As you can see in this example, X’s…