Category X

Given the rising value of data sources, this could be a smart move from X. Or a disastrous one, depending on the specifics of its implementation. According to reports, X has started informing its top-tier Enterprise API subscribers that it…

X has added a new overview of what checkmarks in the app now actually represent, as EU investigators continue to examine the app’s change in approach on verification, and whether it violates the EU Digital Services Act (DSA). Last year,…

With X’s new “XChat” messaging platform now rolling out to all X Premium subscribers, X has also updated its documentation on its DM encryption, and how it will work in the new chat experience. As a recap, X launched message…

If you’re a regular reader of Social Media Today, then you’ve no doubt read my rantings on this before, and it’s not really news, as such, but more of a peeve that continues to fester over time. In any event,…

X is moving ahead with its reformation of messaging in the app, with some users now able to access the initial beta of X’s updated “Chat” element. As you can see in these examples, shared by app researcher Jonah Manzano,…

It seems that X’s DMs are about to get an overhaul, with X announcing today that it’s removing encrypted DMs for the time being, as it continues to implement back-end improvements. As per X: “Starting today we will be pausing…

After testing them out with selected partners over the last month, Reddit’s now making its Dynamic Product Ads available to all advertisers, providing another way to get your products in front of Reddit users as they search within related discussions.…

TikTok has added another music discovery element, with SoundCloud now being integrated into TikTok’s “Add to Music” feature, providing more opportunities for TikTok users to discover emerging artists. With “Add to Music,” TikTok users can easily save songs they find…

YouTube’s got a new quiz sticker for Shorts, while it’s also expanding the roll-out of voice replies on clips, providing another interaction option for viewers. First off, YouTube’s giving creators the opportunity to quiz their Shorts viewers, with a new,…

Meta’s developing a new program that will enable advertisers to gain access to its experimental AI ad features ahead of time, in order to contribute to external testing of these tools. As outlined by Meta, its new “Early Release” program…