Category X

TikTok has published a new guide to help marketers capitalize on their opportunities in “Q5”, which is an extra time period that some marketers have now made up, covering the post-Christmas to early new year period. This is when many…

I’ve been working on my predictions for social media in 2025, but there’s one particularly timely prognostication among them that can’t wait. Though it’s probably not a radical forecast for those who’ve been paying attention.   The future of the…

Yeah, this is not a great endorsement of X’s Community Notes crowd-sourced moderation approach. A day after announcing a significant update to the back end architecture of Community Notes, which will ensure that approved Notes are displayed faster than ever,…

X has increased the price of its API access once again, which will make it even harder for third-party platforms to justify their X data access. API access enables third-party apps to facilitate functions like post sharing to X and…

While Meta’s Threads has long been considered the most obvious successor to Twitter, in the wake of Elon Musk’s changes at the app, Bluesky is also emerging as a potential challenger in the real-time social space, with the platform today…

As X owner Elon Musk continues to ramp up his support for Presidential candidate Donald Trump, X itself remains in a difficult financial position, and looks set to post a significant loss in 2024, which could even result in bankruptcy…

You may have seen a pop-up on X this week informing you of a change to its Terms of Service, which you have to agree to in order to continue using the app. The main change here relates to granting…

Yeah, I’m not sure that this is the win that Elon Musk and Co. seem to think that it is. Today, Reuters has reported that the European Commission has ruled that X does not meet its designation as a “gatekeeper”…

X users rejoice, the platform is now active in Brazil once again. Well, unless you were among those who strongly believed that Brazil was wrong to ban X in the first place, and that Elon and Co. were right to…

Much has been made of Elon Musk “throwing away” $44 billion on Twitter, as the company’s revenue and usage has continued its steady decline. But that may miss a critical element of Musk‘s thinking, and the value that the platform…