Category X

Honestly, it’s hard to work out what X is trying to achieve by sharing vague, non-contextualized performance figures, many of which are tracked in seconds, outside of trying to dupe people with ridiculously high surface-level figures. X has quickly established…

Of all of his political targets, and criticisms of the leadership of different nations, Elon Musk’s recent criticism of Germany’s government may be the strangest. Or maybe “riskiest” is a more apt term. In recent weeks, Musk has loudly broadcast…

After testing them out over the last few weeks, X has now officially launched its new “Parody” account labels, which aim to reduce confusion around what’s being shared, and by whom, in the app. As you can see in this…

X could be facing new penalties in Europe, with EU investigators now exploring whether the Elon Musk-owned platform may have violated EU rules, due to its change in approach to allow more speech, including more harmful content, under Musk’s more…

UPDATE: An X user claims that this report is based on false information that they shared with Fortune. I’m not really sure why Elon Musk is so annoyed by clutter in the main X feed, but for some reason, he…

If you’ve used X at all in the last few weeks, you would be well aware that Grok exists, and that it’s now available to help you create images, conduct research on trends, explain posts, etc. That’s because X is…

While Elon Musk’s plan to convert X into a payments hub, from which many expanded functions will arise, has seemingly been delayed in its initial approval process, X is still pushing ahead with the concept, which it’s now calling “X…

X looks to be close to launching a new button along the bottom function bar of the app, with its dedicated, immersive video feed to be directly accessible in one tap. As you can see in this example, shared by…

While you’re busy working out your Threads strategy, Bluesky is also steadily rising, and adding new features to align with its audience demands. Just before Christmas, Bluesky launched its own version of Trending Topics, which will make it easier for…

Despite X Premium (formerly Twitter Blue) failing to catch on the way that Elon Musk had hoped, the platform’s keen to find new ways to boost its revenue intake, as it looks to integrate more AI elements, which come at…