TikTok

These days, accurate performance measurement can be difficult, with consumers often referring to a range of initial touchpoints before making a purchase. Which makes it difficult to prioritize the right elements, especially if you’re relying on last-click attribution, which overlooks…

TikTok continues to cement itself as the key hub for online music engagement, with its live stream broadcast of the latest “Tomorrowland” electronic music event drawing in more than 74 million viewers across both weekends of the event. That bests…

So what are the big shopping trends on TikTok in 2025? That’s the focus of TikTok’s first-ever U.K. shopping report, which highlights all the products that have been gaining traction in the app this year. As explained by TikTok: “[The…

TikTok has launched an alternative version of app in Europe which seemingly aims to to put more focus on the positive, beneficial aspects of the TikTok experience via the incorporation of a new initiative that makes it easier to support…

TikTok’s adding another music integration option, with YouTube Music subscribers now also able to add tracks from TikTok to their YouTube audio playlists. As you can see in this video overview, now, you can easily add tracks that you discover…

TikTok’s looking to expand its connection to the music industry by hosting its own American Idol-style singing competition within the app. In partnership with iHeartRadio, TikTok’s announced a new “Next Up: Live Music” singing competition, which will enable wannabe singers…

After seeing success with its Lionel Messi-focused Major League Soccer (MLS) live-stream last year, TikTok’s doing it all over again, this time with four matches that’ll be broadcast live in the app throughout the MLS season. As explained by TikTok:…

So this may mean nothing, because it isn’t coming from Trump himself, but it could be reflective of broader U.S. government policy, and the approach the White House is now looking to take on the TikTok U.S. sell-off negotiations. According…

Oh yeah, TikTok is still being sold off in the U.S., and still needs to find a U.S.-based partner before September 17th, or it’ll be expelled from the U.S. Yes, despite President Trump claiming to have a deal in place,…

TikTok has added a new way to credit songwriters for their contributions, as another expansion of its music elements. As you can see in these examples, songwriters will now get direct accreditation in the app, with users able to discover…