Category TikTok

TikTok has published a new research report, in partnership with Magna, which looks at how brands can tap into “tentpole” events, and maximize their marketing efforts in alignment with major topical trends. Tentpole events in this context could be major…

TikTok’s rolling out some new tools to help parents manage their kids’ use of the app, and ensure that they are indeed taking breaks from TikTok’s addictive, never-ending ‘For You’ feed. Which can be a big problem, as TikTok’s highly…

With 25 days to go to arrange a U.S. sell off deal under the current extension agreement, TikTok is seemingly getting closer to securing a U.S.-based partner to keep it in operation in the region. Or not. Hard to say…

Checking in on the U.S. TikTok situation, and with a month to go before the platform’s 75-day negotiation window closes, things don’t exactly look great. According to a new report from Axios, there are currently no negotiations being undertaken to…

In a video on TikTok last year, a young girl from Texas is seen opening her birthday presents, breaking down in happy tears at one specific gift: a pink multipack of her favorite instant ramen, Buldak’s carbonara variety. Samyang Foods,…

TikTok has shared its latest EU content enforcement and usage numbers, as part of its DSA disclosure reporting, which provides some interesting notes on moderation, user growth, and more within the region The latest report covers the period between July…

A quick reminder: TikTok will soon replace its Creative Center, including its Creator Marketplace, with its new “TikTok One” platform. TikTok One, which was originally announced at its “TikTok World” event last May, will provide a more centralized home for…

Music plays a key role in TikTok engagement, while TikTok now also plays an important role in music discovery, and connecting fans to the latest tracks. Indeed, record labels are now changing the names of their artists’ songs to align…

If you had any question as to why the U.S. is such a major focus for TikTok, as it continues to fight for its survival in the region, this new insight, taken from Sensor Tower’s latest “Digital Market Index” report…

TikTok is one of the most popular and trend-influencing forces, which means that TikTok promotions can help to build your brand, and drive sales benefits. When done right. Tapping into the right tone for the app can be challenging, and…