TikTok

TikTok’s in-stream shopping push still hasn’t caught on the way that it would like, but TikTok commerce is growing. Slower than it did in the Chinese version of the app, for sure, but the platform is now bringing in a…

This audio is auto-generated. Please let us know if you have feedback. It feels like Groundhog Day once again for TikTok in the U.S., with the platform’s fourth extended deadline to be sold off to a U.S.-based partner, or face…

This audio is auto-generated. Please let us know if you have feedback. As we head into the final push of the year, TikTok has shared some new insight into the value of creator partnerships, and how influencer-led campaigns can drive…

This audio is auto-generated. Please let us know if you have feedback. TikTok has launched another avenue to help drive more ad spend in the app, this time via “TikTok Foundry,” a new program that will enable venture capital and…

This audio is auto-generated. Please let us know if you have feedback. TikTok has announced some new measures in its efforts to combat hate speech and violent extremism in its app, with the platform establishing a new partnership with Violence…

This audio is auto-generated. Please let us know if you have feedback. As part of its expanded effort to get more people buying products in the app, TikTok is offering retailers a raft of incentives for the holiday season, ranging…

This audio is auto-generated. Please let us know if you have feedback. ‘Tis the season for marketing overload, and if you want to ensure that you get the most out of the holiday shopping rush for your business, it’s worth…

After seeing a 3x increase in Black Friday sales in the app last year, TikTok is making a big push on its in-stream shopping options once again this year, in the hopes that it can spark more interest in its…

This audio is auto-generated. Please let us know if you have feedback. TikTok and iHeartMedia have launched a new partnership that will help TikTok creators expand their content into audio formats, including podcasts, radio and live events, helping them build…

This audio is auto-generated. Please let us know if you have feedback. As part of its continued push to drive in-stream shopping, TikTok’s also needs to ensure shopper safety and trust, in order to improve its standing, and get more…