TikTok

An article from “Off the Record” kicks off with Charli XCX, Meghan Trainor and Bleachers discussing their newly released albums. TikTok is looking to further enhance its connection with the record industry, this time via a new series of artist spotlight interviews to help promote…

TikTok is determined to convert itself into an online shopping powerhouse, in order to maximize its revenue opportunities, though users still seem largely perplexed as to why they would go from watching short-form video clips to buying products in the…

Looking to up your TikTok game? I mean, you probably wanna’ be quick, considering it may well be gone soon (at least in the U.S.), and if you are looking to map out a more effective TikTok marketing strategy, then…

Fashion is a valuable marketing segment for TikTok, and this week, TikTok has published a new guide on how fashion marketers can tap into the reach and resonance of the app to maximize their campaigns, and connect with prospective shoppers.…

As it gears up for a range of legal battles in the U.S., in opposition to the U.S. goverment’s enforced sell-off push, TikTok’s parent company ByteDance has appointed veteran lawyer John Rogovin as its Global General Counsel to help head…

June is Pride month, and TikTok is celebrating with a new group of “Visionary Voices” representatives from the LGBTQIA+ community, while it’s also looking to highlight LGBTQIA+ owned businesses, musicians, and other creators in the app. First off, on its…

Would TikTok still be TikTok if it didn’t have its all-knowing algorithm feeding you more and more of the content that you want to watch every time you log in? That could be a key question of the next stage…

The Olympics is coming up in just a few months time, and TikTok’s taking the opportunity to help marketers prepare their Olympic tie-in campaigns, with a new, 19-page “Summer of Sports” guide, designed to showcase the opportunities of the big…

Here’s a small, but handy update for TikTok users. The platform has added a new floating player option, which enables you to keep watching TikTok videos on your desktop PC while switching to other tabs. The new Floating Player option…

Amid ongoing questions about the influence of the Chinese Government on its operations, TikTok has launched an updated transparency report, which will now provide more specific insight into detected influence operations that have been removed from the app, while it’s…