Category TikTok

Fashion is a valuable marketing segment for TikTok, and this week, TikTok has published a new guide on how fashion marketers can tap into the reach and resonance of the app to maximize their campaigns, and connect with prospective shoppers.…

As it gears up for a range of legal battles in the U.S., in opposition to the U.S. goverment’s enforced sell-off push, TikTok’s parent company ByteDance has appointed veteran lawyer John Rogovin as its Global General Counsel to help head…

June is Pride month, and TikTok is celebrating with a new group of “Visionary Voices” representatives from the LGBTQIA+ community, while it’s also looking to highlight LGBTQIA+ owned businesses, musicians, and other creators in the app. First off, on its…

Would TikTok still be TikTok if it didn’t have its all-knowing algorithm feeding you more and more of the content that you want to watch every time you log in? That could be a key question of the next stage…

The Olympics is coming up in just a few months time, and TikTok’s taking the opportunity to help marketers prepare their Olympic tie-in campaigns, with a new, 19-page “Summer of Sports” guide, designed to showcase the opportunities of the big…

Here’s a small, but handy update for TikTok users. The platform has added a new floating player option, which enables you to keep watching TikTok videos on your desktop PC while switching to other tabs. The new Floating Player option…

Amid ongoing questions about the influence of the Chinese Government on its operations, TikTok has launched an updated transparency report, which will now provide more specific insight into detected influence operations that have been removed from the app, while it’s…

Here’s a small, but handy update for TikTok users. The platform has added a new floating player option, which enables you to keep watching TikTok videos on your desktop PC while switching to other tabs. The new Floating Player option…

TikTok’s launching another program to support creators on the platform, this time focused on those who are making an impact on society via their in-app presence. The new TikTok Change Makers Program will highlight creators and non-profits “who create meaningful…

TikTok has announced a new certification, in addition to its “TikTok University” initiative, with marketing pros now able to obtain an official “Media Buying” qualification, that they can then display to showcase their platform expertise. As explained by TikTok: “[The…