Category TikTok

TikTok has implemented some new restrictions on ads targeted at teens in the app, while it’s also adding more data controls, and updated disclosure elements, in order to improve transparency within its ad targeting process. The biggest change is an…

TikTok’s added another element to its option that enables creators to download their videos without a TikTok watermark, which makes it easier to repurpose your short form video clips in other apps. As you can see in this screenshot, shared…

TikTok’s making yet another push on in-app shopping, this time via new “Deals For You Days” in the app in the U.S. TikTok’s Deals For You Days will see big brands share discounts in the app, across a range of…

TikTok’s trying out yet another app as it seeks to expand engagement opportunities, and tap into broader usage trends. TikTok’s latest app experiment is something called Whee, which is an Instagram-like feed of images, designed to only be shared with…

TikTok has added another element to its integration with Adobe Express, with over a million copyright-free songs and sounds from TikTok’s Commercial Music Library now also available in the app. The update will make it easier for Abode Express users…

An article from “Off the Record” kicks off with Charli XCX, Meghan Trainor and Bleachers discussing their newly released albums. TikTok is looking to further enhance its connection with the record industry, this time via a new series of artist spotlight interviews to help promote…

TikTok is determined to convert itself into an online shopping powerhouse, in order to maximize its revenue opportunities, though users still seem largely perplexed as to why they would go from watching short-form video clips to buying products in the…

Looking to up your TikTok game? I mean, you probably wanna’ be quick, considering it may well be gone soon (at least in the U.S.), and if you are looking to map out a more effective TikTok marketing strategy, then…

Fashion is a valuable marketing segment for TikTok, and this week, TikTok has published a new guide on how fashion marketers can tap into the reach and resonance of the app to maximize their campaigns, and connect with prospective shoppers.…

As it gears up for a range of legal battles in the U.S., in opposition to the U.S. goverment’s enforced sell-off push, TikTok’s parent company ByteDance has appointed veteran lawyer John Rogovin as its Global General Counsel to help head…