TikTok

TikTok is expanding its original content approach into new areas, with a new music-focused live podcast series, featuring interviews with big-name stars, and an upcoming TikTok LIVE broadcast with personal growth expert Mel Robbins, which is designed to help you…

TikTok advertisers will now be able to access more insight into the performance of their promotions, with DoubleVerify announcing that it will now provide insight into direct, impression-level signals, in order to help brands measure attention on the platform. As…

TikTok’s looking to provide inspiration for your holiday gift shopping with its new “TikTok Holiday Emporium Guide,” which features a range of brands that have gained traction on TikTok throughout the year. Well, kind of. TikTok says that the guide…

This has been floating around in the app for a while, but today, TikTok has officially announced that it’s launching its “Nearby feed” of local content and recommendations to users in France, Germany, Italy and the U.K., before a broader…

TikTok’s in-stream shopping push still hasn’t caught on the way that it would like, but TikTok commerce is growing. Slower than it did in the Chinese version of the app, for sure, but the platform is now bringing in a…

This audio is auto-generated. Please let us know if you have feedback. It feels like Groundhog Day once again for TikTok in the U.S., with the platform’s fourth extended deadline to be sold off to a U.S.-based partner, or face…

This audio is auto-generated. Please let us know if you have feedback. As we head into the final push of the year, TikTok has shared some new insight into the value of creator partnerships, and how influencer-led campaigns can drive…

This audio is auto-generated. Please let us know if you have feedback. TikTok has launched another avenue to help drive more ad spend in the app, this time via “TikTok Foundry,” a new program that will enable venture capital and…

This audio is auto-generated. Please let us know if you have feedback. TikTok has announced some new measures in its efforts to combat hate speech and violent extremism in its app, with the platform establishing a new partnership with Violence…

This audio is auto-generated. Please let us know if you have feedback. As part of its expanded effort to get more people buying products in the app, TikTok is offering retailers a raft of incentives for the holiday season, ranging…