Meta

Meta’s announced some new A.I.-based advertising options for Messenger, which it hopes will help brands tap into the rising use of private messages, as opposed to social platform posting, in order to boost active engagement. First off, Meta’s testing out…

Meta’s all-out AI push has taken a hit, with the company forced to scale back its AI plans in Europe amid concerns around how it’s looking to fuel its AI models with user data, from both Facebook and Instagram. As…

Okay, this is probably not news to the majority of people who have some understanding of how social media works (that likely means you, good SMT readers). But this: This doesn’t mean jack. And tennis star Rafael Nadal isn’t the…

Meta is hosting its third annual Conversations conference in Sao Paulo today, where it’s announced a range of new messaging tools to make it easier for businesses to connect with customers via chat. Which is important, because over the past…

Meta has locked in the dates for its 2024 Connect conference, where it will showcase its latest developments in A.I., V.R. and its expanding, and expensive, metaverse vision. Meta Connect 2024 will be held on September 25th and 26th, with…

Oh man, I would love to see the take up numbers for Meta’s “Meta Verified” subscription offering. Meta hasn’t shared any specifics on how Meta Verified is going, which enables users to purchase themselves a blue checkmark, along with enhanced…

While debate continues over the threat posed, or not, by TikTok, findings like this don’t seem to help TikTok’s case. Today, Meta has published its latest “Adversarial Threat Report”, which provides an overview of the various coordinated manipulation efforts detected…

Would you be interested in testing out upcoming IG features ahead of time? You may soon have the option, with a new “Early Access” menu item now being tested in the back-end code of the app. As you can see…

Meta’s super keen to become a key player in the generative AI race, which is why it’s investing billions upon billions into AI hardware and development, and jamming its new AI features into all of its apps. Which includes WhatsApp,…

Meta’s rolling out a new, automated video ad option, with Catalog Product Ads now also able to utilize video assets. Previously known as Dynamic ad, Catalog Product Ads enable advertisers to upload their entire product catalog into Meta’s system, with…