Meta

Meta has announced a range of new ad tools at NewFronts 2024, including improved creator search for affiliate campaigns, multi-destination product ads for Reels, and more. First off, Meta’s adding new, machine learning-powered creator recommendations for brands in Instagram’s Creator…

Meta’s taking more steps to ensure that its users are aware of AI-generated content in its apps, with a new AI-generated label option now showing up within the post composer flow, as part of its expanded AI disclosure requirements. As…

This could be big… Yes, Meta has announced that Batman is coming to its Quest VR experience, with the next installment of the popular Arkham video game series set to be presented in its immersive virtual environment. Which will definitely…

Meta’s long-running Oversight Board project is facing new challenges, with a range of funding cuts on the way that will result in a reduction of staff for the group, reducing its capacity to hear future cases. The Oversight Board was…

Meta has reported that Threads, its Twitter-like social app, which Mark Zuckerberg launched to spite Elon Musk, has now surpassed 150 million monthly active users. I’m kidding, Zuck didn’t launch Threads to spite Elon. Well not entirely. Threads was originally…

If Meta really wants its metaverse to take off, it needs to facilitate broad access, similar to the approach that it’s taken with its social apps. For Meta, the real money comes from usage, and expanded audience access, and as…

Meta’s running a new series of workshops across the U.S. which are designed to better equip parents in managing their child’s screen time, while also highlighting the potential risks of online exposure, and how to minimize such, where possible. Meta’s…

Meta looks set to face more legal challenges in Europe, with the European Data Protection Board (E.D.P.B.) publishing new guidance which could force Meta to make its apps to all EU users for free, whether they consent to Meta using…

Meta has provided some new tips for marketers who are looking to run lead generation ad campaigns across its apps, which could provide some more guidance for your Lead Gen ads approach. And while some of these pointers are likely…

With major investment in A.I., and a huge amount of resources at its disposal, Meta’s now making a bigger move to challenge OpenAI, and others, within the generative AI space. From today, users of Facebook, Instagram, WhatsApp and Messenger will…