Category LinkedIn

LinkedIn saw a slight rise in EU users in the second half of last year, while there was also an increase in scam and fake profiles reported by users in the app, according to its latest EU disclosure report. Under…

LinkedIn’s testing out a new way to potentially drive more engagement in the app, by giving users an option to switch to a feed of only updates from people in their first degree network. As explained by LinkedIn: “We’re always…

LinkedIn is adding another way to measure the impact of your contributions in the app, with some users now able to see impression counts on their comments beneath LinkedIn posts. As you can see in this example, LinkedIn’s in the…

LinkedIn has added two new metrics for newsletter creators in the app, with “email sends” and “email open rates” now available via your newsletter analytics page, providing more ways to measure the performance of your communications. LinkedIn has long provided…

LinkedIn has announced some updates to its ad targeting and attribution elements, in order to help marketers reach the right audiences with their ads, and demonstrate ROI from their efforts. Which, given increased usage of the app, particularly among professional…

Microsoft’s looking to expand its use of LinkedIn insights, by enabling advertisers using its Performance Max ad option to utilize LinkedIn member data for campaign targeting. As per Microsoft’s latest ads update. “Advertisers in six major markets (U.S., Canada, UK,…

Looking to establish a better process for tracking marketing performance, and demonstrating the actual value of your marketing efforts? This has become a big focus across the industry, with the evolving swathe of interaction data providing more methods to track…

LinkedIn is expanding its test of a news banner in the mobile app, which highlights top stories that you may want to engage with above the main feed. As you can see in this example, shared by social media expert…

LinkedIn’s parent company Microsoft has released its latest earnings results, which includes notes on LinkedIn’s evolving performance, and where it’s seeing strength. And you’ll never guess: LinkedIn saw “record engagement” once again in the period, which it has in every…

After scrapping its gold “Top Voice” badges that were linked to contributions to Collaborative Articles last September, LinkedIn’s now rolling out an update to its Top Voice blue badge program, to ensure that its allocated members remain active in the…