Category LinkedIn

This is a little unexpected. LinkedIn has announced that it’s retiring its “Top Voice” badges for contributing to Collaborative Articles, which, seemingly, has been one of the key motivators for people adding their insights to its AI-prompted content. Originally launched…

As it continues to add generative AI elements, for everything from post creation to job applications, LinkedIn has now updated both its User Agreement and Privacy Policy to reflect how it uses your data to power its AI models. Spolier…

LinkedIn is launching the first podcast of its partnership with iHeartRadio, with the Gen Z focused “Let’s Talk Offline” being added to the platform’s expanded podcast offering. Hosted by LinkedIn Career Development editor Gianna Prudente and LinkedIn Community Manager Jamé…

You may have noted these already, as LinkedIn has been rolling them out over the last few weeks, but the professional social network is making a new push on video content, via in-feed carousels of video clips. As you can…

Earlier in the year, we published a post which looked at the use of hashtags on LinkedIn, and whether you actually need to add hashtags to your posts anymore. LinkedIn has had a mixed relationship with hashtags, initially resisting them…

So what’s working in B2B ads, and what sparks decision markers to pay attention, and click through on B2B brand promotions? B2B is a very different audience to regular consumer outreach, as you’re looking to connect with a more professionally-focused,…

After launching sponsored newsletters for company pages last month, LinkedIn is now expanding this to newsletters created by other users in the app, so brands can now put their branding on popular newsletters created by thought leaders in their niche.…

After rolling out verification for individual users last year, LinkedIn is now adding company page verification as well, providing another way for brands to establish trust in the app. As you can see in this example, approved company pages will…

Microsoft has published its latest performance numbers, which also incorporate LinkedIn data for the fiscal Q4 period ended June 30, 2024. And guess what? LinkedIn saw “record engagement” once again in the period. As you can see in this overview,…

LinkedIn’s expanding access to its automated “Accelerate” campaigns, which utilize AI to effectively automate the entire campaign creation process. Originally launched in limited testing last October, Accelerate campaigns scan the URL listed in your campaign set-up, along with your company’s…