LinkedIn

LinkedIn’s looking to help businesses generate more leads in the app, by using each businesses’ own parameters around “qualified” leads to optimize its ad targeting. LinkedIn’s “Qualified Leads Optimization,” which can now be applied to any campaign using the Lead…

LinkedIn has become a much bigger focus for many brands over the past year, with the changes at Twitter/X fracturing the professional social media landscape. Indeed, LinkedIn has reported increases in engagement across the board, with video, in particular, getting…

This could be a big help for LinkedIn marketers looking to tap into the latest video trends in the app. Today, as part of Canva’s broader app redesign, it’s also added new LinkedIn video templates, which will make it easier…

LinkedIn’s taking another step into TikTok territory, with a new video trends feature that will encourage members to add their own video responses to trending topics in the app. As you can see in this example, posted by social media expert…

Have you considered running live events on LinkedIn as a means to expand your promotional efforts? It’s worth considering, according to LinkedIn, the volume of Live Video events increased by 15.3% throughout 2024, driving broader engagement with what could become…

It seems that some people on LinkedIn have been abusing their free trials of LinkedIn Premium, with LinkedIn updating its info page on its paid subscription offering to clarify the rules around free trial eligibility. As LinkedIn explains: “If you…

A handy one for LinkedIn Premium members, with LinkedIn launching a new integration with Calendly that will enable easy meeting registrations via your LinkedIn profile. As you can see in this sequence, with the new Calendly partnership, Premium users can…

Have you considered the potential of live video events on LinkedIn? It could be worth a thought. Overall video watch time on LinkedIn increased by 36% in 2024, while live video events in the app increased by 15.3% in Q4…

Looking to tap into video content on LinkedIn? If you’re serious about growing your LinkedIn presence, you probably should be, with LinkedIn’s overall video watch time up 36% year-over-year. Which makes sense, as LinkedIn’s been making video a focus, with…

LinkedIn has published a new report which looks at how B2B brands are incorporating AI into their day-to-day process, and the benefits that they’re gleaning via the latest AI tools. And given that LinkedIn itself has gone all-in on AI,…