Category LinkedIn

Looking to tap into video content on LinkedIn? If you’re serious about growing your LinkedIn presence, you probably should be, with LinkedIn’s overall video watch time up 36% year-over-year. Which makes sense, as LinkedIn’s been making video a focus, with…

LinkedIn has published a new report which looks at how B2B brands are incorporating AI into their day-to-day process, and the benefits that they’re gleaning via the latest AI tools. And given that LinkedIn itself has gone all-in on AI,…

LinkedIn has published a new report on the state of SMBs, which looks at business growth opportunities, challenges in increasing business size, information sourcing, and more. And there are some valuable insights in here for marketers looking to reach smaller…

LinkedIn saw a slight rise in EU users in the second half of last year, while there was also an increase in scam and fake profiles reported by users in the app, according to its latest EU disclosure report. Under…

LinkedIn’s testing out a new way to potentially drive more engagement in the app, by giving users an option to switch to a feed of only updates from people in their first degree network. As explained by LinkedIn: “We’re always…

LinkedIn is adding another way to measure the impact of your contributions in the app, with some users now able to see impression counts on their comments beneath LinkedIn posts. As you can see in this example, LinkedIn’s in the…

LinkedIn has added two new metrics for newsletter creators in the app, with “email sends” and “email open rates” now available via your newsletter analytics page, providing more ways to measure the performance of your communications. LinkedIn has long provided…

LinkedIn has announced some updates to its ad targeting and attribution elements, in order to help marketers reach the right audiences with their ads, and demonstrate ROI from their efforts. Which, given increased usage of the app, particularly among professional…

Microsoft’s looking to expand its use of LinkedIn insights, by enabling advertisers using its Performance Max ad option to utilize LinkedIn member data for campaign targeting. As per Microsoft’s latest ads update. “Advertisers in six major markets (U.S., Canada, UK,…

Looking to establish a better process for tracking marketing performance, and demonstrating the actual value of your marketing efforts? This has become a big focus across the industry, with the evolving swathe of interaction data providing more methods to track…