Category LinkedIn

LinkedIn has added two new metrics for newsletter creators in the app, with “email sends” and “email open rates” now available via your newsletter analytics page, providing more ways to measure the performance of your communications. LinkedIn has long provided…

LinkedIn has announced some updates to its ad targeting and attribution elements, in order to help marketers reach the right audiences with their ads, and demonstrate ROI from their efforts. Which, given increased usage of the app, particularly among professional…

Microsoft’s looking to expand its use of LinkedIn insights, by enabling advertisers using its Performance Max ad option to utilize LinkedIn member data for campaign targeting. As per Microsoft’s latest ads update. “Advertisers in six major markets (U.S., Canada, UK,…

Looking to establish a better process for tracking marketing performance, and demonstrating the actual value of your marketing efforts? This has become a big focus across the industry, with the evolving swathe of interaction data providing more methods to track…

LinkedIn is expanding its test of a news banner in the mobile app, which highlights top stories that you may want to engage with above the main feed. As you can see in this example, shared by social media expert…

LinkedIn’s parent company Microsoft has released its latest earnings results, which includes notes on LinkedIn’s evolving performance, and where it’s seeing strength. And you’ll never guess: LinkedIn saw “record engagement” once again in the period, which it has in every…

After scrapping its gold “Top Voice” badges that were linked to contributions to Collaborative Articles last September, LinkedIn’s now rolling out an update to its Top Voice blue badge program, to ensure that its allocated members remain active in the…

Looking for ways to improve your LinkedIn marketing approach in 2025? Given the major changes being undertaken in the other major social apps, LinkedIn could actually be a big winner, with more and more people now turning to the professional…

Looking for a change of career in 2025? This might help. LinkedIn has published its latest “Jobs on the Rise” report, which looks at the roles that are seeing more listings in its recruitment elements, and the skills that employers…

Looking to reach new audiences in Japan? Okay, that’s a pretty specific niche for brands. But if you are considering your opportunities among Japanese consumers, then this is for you. LinkedIn has published a new guide on how to market…