LinkedIn

LinkedIn’s trying out a new subscription option, in line with its LinkedIn Premium offering, though this time it’s targeting businesses, with “LinkedIn Premium Company Pages”. With LinkedIn Premium Company Pages, LinkedIn’s experimenting with a new way for brands to stand…

With its AI-powered “Collaborative Articles” seeing an increase in weekly readership of over 270% since September, it makes sense that LinkedIn is now exploring new ways to encourage more engagement with the format, in order to get more users both…

LinkedIn’s looking to make a bigger push on video content, via expanded video ad options, and a new, dedicated video feed, that’s currently in testing with some users. Video has long been one of the top-performing content formats in the…

LinkedIn has announced a new verification badge for recruiters in the app, which will help to address the raft of recruitment scams and spammy outreach. As you can see in these examples, recruiters will now be able to confirm their…

LinkedIn has launched its own version of connected TV (CTV) ads, while also adding a new way to promote live events. These moves come as it looks to help marketers capitalize on the rise of video consumption, both on and…

What’s working on LinkedIn in 2024? The team from Socialinsider has published its latest study into LinkedIn posting best practices, based on analysis of SocialInsider users that post to the professional social network. And it could help you map out…