Category LinkedIn

Looking to add LinkedIn ads into your digital marketing mix? It’s worth considering. Now with over a billion members, LinkedIn is seeing record-high levels of engagement, with video content, in particular, driving more interaction in-stream. In some ways, LinkedIn has…

If you’re not posting video on LinkedIn, you’re likely missing out on a significant opportunity. Indeed, LinkedIn recently reported that video watch time rose 36% year-over-year in 2024, with short-form video creation growing at twice the rate of other post formats,…

LinkedIn’s rolling out a new option to make your articles stand out in-stream, which also aligns with its broader push on video content. Soon, all LinkedIn members will be able to add a video in the header image slot on…

LinkedIn has announced a new integration with Adobe Express, which will enable you to create video content using Adobe’s extensive array of creation tools. As you can see in this video, using the new LinkedIn integration, Adobe Express users will…

If you’re looking to maximize your LinkedIn efforts, you need to be thinking about adding video into your content mix. Video view time in the app has increased by 36% year-over-year, while video content now generates 1.4x more engagement than…

As video continues to gain traction among LinkedIn users, the platform has announced some new video ad options, including “First Impression Ads,” which offer more opportunity to grab attention, as well as expanded CTV Ads capabilities. First off, on First…

LinkedIn has published a new guide on how to make best use of its Conversions API, which provides advanced data on LinkedIn ad campaign performance, by enabling you to plug both online and offline data sources into LinkedIn’s systems. LinkedIn…

LinkedIn’s looking to provide marketers with expanded insight into how their campaigns influence company purchases, with a new addition to its Revenue Attribution Report that will show how different people from a target company have engaged with your ads. As…

LinkedIn is facing more job cuts, with parent company Microsoft announcing that it’s culling around 6,000 roles, or 3% of its global workforce, to “reduce management layers.” And LinkedIn jobs will be impacted. How many, exactly, Microsoft hasn’t said, but…

As it looks to incorporate more AI-powered tools to help members find their ideal career, LinkedIn has also launched a new “Grads Guide” to help students coming into the workforce understand rising areas of opportunity. Which could be a big…