Category LinkedIn

LinkedIn hosted its first-ever presentation at NewFronts yesterday, where it primarily focused on the growth of video in the app, and new offerings that it’s introduced to help brands tap into this to maximize their marketing efforts. And video is…

With video consumption rising on LinkedIn, the professional social network is adding new ways for marketers to tap into popular video content, with an expansion of its Wire program, which it’s now renaming as “BrandLink”. As with its Wire offering,…

Oh look, Microsoft has published its latest quarterly performance report, I wonder whether LinkedIn saw “record engagement” in the period? Oh wow, it did. How totally unexpected. As you can see in this overview taken from Microsoft’s Q3 2025 performance…

LinkedIn’s looking to make it easier for people who use alternate names to get verified in the app, by enabling the use of your real name when listed as a secondary title, when going through the verification process. LinkedIn’s voluntary…

If you hadn’t noticed, LinkedIn is super keen on gen AI, which is why it’s been injecting AI tools into every element that it can across the app. At the same time, it’s also looking to help its members capitalize…

LinkedIn will now enable third-party platforms to display its ID verification markers, as a means to expand identification to more web elements. Which could be a good way to solidify professional connections and relationships, by adding an extra layer of…

LinkedIn’s looking to help businesses generate more leads in the app, by using each businesses’ own parameters around “qualified” leads to optimize its ad targeting. LinkedIn’s “Qualified Leads Optimization,” which can now be applied to any campaign using the Lead…

LinkedIn has become a much bigger focus for many brands over the past year, with the changes at Twitter/X fracturing the professional social media landscape. Indeed, LinkedIn has reported increases in engagement across the board, with video, in particular, getting…

This could be a big help for LinkedIn marketers looking to tap into the latest video trends in the app. Today, as part of Canva’s broader app redesign, it’s also added new LinkedIn video templates, which will make it easier…

LinkedIn’s taking another step into TikTok territory, with a new video trends feature that will encourage members to add their own video responses to trending topics in the app. As you can see in this example, posted by social media expert…