Category Digital Marketing

Influencer marketing has long been part of the retail marketer’s playbook, with influencers’ ability to cut through to specific consumers and ideally, persuade them to buy. But influencer marketing has its limitations, and brands and retailers are pursuing new ways…

“I just needed someone to tell me that all my crazy ideas can come true,” she says. Mexican influencer and singer Yeri Mua has signed a contract with Sony Music Mexico for the recording of her first album. The signing, exclusively announced…

What makes an AI pageant different, Friedman asserts, is that Fanvue’s contestants are products of their creators. “They’re drawing on all these stereotypes that we have about what a ‘beautiful woman’ is,” she says, “and people who tend to use…

This research is based on unique data collected from our proprietary audience of publisher, agency, brand and tech insiders. It’s available to Digiday+ members. More from the series → In this edition of the Digiday+ Research Briefing, we examine how…

Crypto influencers are increasingly harnessing the power of artificial intelligence (AI) to enhance their content. This integration improves how content is created and distributed while bringing significant benefits in terms of efficiency, creativity, and intellectual property protection. AI’s Role in…

Texas Republican Rep. Tony Gonzales has fended off a challenge for his House seat from a gun enthusiast and social media influencer, but the margin of victory in the GOP primary runoff on Tuesday was frighteningly thin for the more…

Okay, this is not an exact science, as it’s based on estimates, but it is interesting to see which celebrities and influencers are potentially making the most money from their IG posts. Using data from Hopper IQ, the team from…

Reading Time: 4 minutes Trump’s recent promotion of Bitcoin has excited the crypto community, gaining support from influencers for his presidential nomination The discussion of Bitcoin by a presidential candidate is seen as significant, yet Trump’s involvement warrants skepticism Trump’s…

Karina Irby, a prominent body positive influencer and swimwear brand owner, has once again embraced her unfiltered physique in a series of daring photos on Instagram. The model shared images of herself posing in a bikini at the beach, highlighting her confidence and commitment to authenticity. I think, I can…

Pope Francis has attributed a second miracle to an Italian teenager who in his short life used his computer skills to spread the Catholic faith, clearing the way for him to become the first saint of the millennial generation. Carlo…