Category Digital Marketing

As any social media user knows, influencers are everywhere. Usually, they pester us with adverts and monetized content. But some take a stranger approach. These bizarre influencers refuse to fit the usual mold. Instead, they have built a following from…

While TikTok’s status in the U.S. still hangs in the balance, agencies are already shifting the way they recruit creators and develop strategies for their creator campaigns moving forward. Now even as marketers warily resume their influencer marketing spending, agencies…

An article from Looking to maximize your IG presence in 2025? If so, you need to make sure you’re putting your best foot forward, which means aligning with Instagram’s image sizing and display guidelines for optimal presentation. Luckily, Instagram has…

Rising TikTok star Nahsiyah Turner –best known as Siyah — has died in a shooting outside a Southern California mall. She was 17. The content creator, who boasted more than 310,000 followers on TikTok, died of a gunshot wound to…

How will the implementation of generative AI impact your work life? Do you think it will lead to the creation of more jobs, or take away many existing roles? The below infographic, summarizing findings from Ipsos, looks at the differing…

Welp . . . this is awkward. In anticipation of what turned out to be a rather short-lived TikTok ban, influencers across the social media platform joined forces for one last problematic trend. “Since we’re all gonna die, there’s one…

Thought leadership content is the key to LinkedIn success, in providing professional advice and insight, from your unique perspective, to both help others, and grow your presence. But establishing your own thought leadership takes time, and effort, and as a…

By now, spotting influencers in major ads and at events is all but mainstream — but what if artificial intelligence allowed influencers to tap into old-school product placement without actually having to shoot in person with brands? Imagine seeing more…

LOS ANGELES — Just four days before a raging inferno descended on his Pacific Palisades house, Rick Citron and his wife left town to mourn the recent death of their adult daughter. They never imagined it would be the last…

When TikTok influencers in the United States opened their apps on the evening of Saturday, Jan. 18, many expected to have their last few hours of scrolling or posting. Instead, they were met with the following message: “Sorry, TikTok isn’t…