Category Digital Marketing

Influencer marketing is playing a bigger role in politics and elections as more events and organizations open doors to content creators. This is becoming especially clear as the 2024 presidential election approaches in the U.S. This month, as the White…

Hulu’s The Secret Lives of Mormon Wives follows a group of popular Mormon #MomTok influencers as they pick up the pieces from a swinging sex scandal and TikToker Taylor Frankie Paul’s arrest. Taylor Frankie Paul & More #MomTok Stars: Meet…

While ChatGPT and other generative AI apps are rising in usage, what sort of impact are they really having on actual, practical usage trends? For example, in Search, is ChatGPT really being used as an alternative to Google? Many internet…

As investment in influencers takes up a bigger share of marketing and media budgets, it’s worth exploring the differences among the several types of influencers that have emerged across different platforms — all the way from TikTok personalities to podcast…

Social platforms from TikTok to Snap are developing closer relationships with influencer agencies, providing perks like access to first-party data and creator programs, as Meta maintains its dominance in social media spend. While Instagram and Facebook remain the top two…

Another day, another curious trend emerging on financial TikTok: influencers promoting life insurance as a superior alternative to traditional retirement accounts like 401(k)s. Can you really replace your retirement account with a life insurance policy? What’s really behind this shift,…

Social networks have revolutionized the waywe communicate, stay informed and share moments of our daily lives. We use platforms like Facebook, Twitter, Instagram and TikTok to keep in touch with our friends and family, share our experiences, keep informed, and…

Senior industry figures and sector influencers were among the career changes announced this week. Ben Leather Significant regional moves have been confirmed by homebuilders. Among them was Keepmoat, where Ben Leather has been appointed as regional managing director. He will…

Candice Miller is speaking for the first time on her husband Brandon Miller’s tragic death by suicide earlier this summer after secretly dealing with financial strain that threatened their family’s lavish lifestyle. “Candice is devastated by the loss of her…

A new class of agency businesses has formed in recent years, combining sports talent management, influencer-style matchmaking and, in some cases, content production. “We handle everything off the field and off the court,” said Eric Eways, head of marketing at…