Category Digital Marketing

As the presidential election season has shifted into high gear, coveted influencers are beginning to decide how and if they want to speak out.  While both President Joe Biden and former president Donald Trump have made efforts to court the…

As influencer spending continues to rise, advertising cash is trickling down to emerging athletes with lower public profiles. The result? Bonds between brands and athletes are beginning to look a lot more like influencer-advertiser relationships. Deals are getting shorter in…

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TV viewing behaviors are changing, with the rise of video-on-demand (VOD) streaming services giving users cheaper, more comprehensive options to choose from, driving more away from traditional broadcast channels. And among the key beneficiaries of this has been social media…

Ash Putnam, a 23-year-old social media influencer, recently garnered attention. Putnam, known for her unique look featuring face tattoos and a prominent septum piercing with a large silver ring, expressed her annoyance with the hiring process. She voiced concerns about the possible discrimination…

(Image credit: Instagram) Artificial intelligence-powered influencer Kenza Layli has been crowned the first Miss AI by the World AI Creator Awards (WAICA). Layli, built by Moroccan company Phoenix AI marketing agency, beat out more than 1,500 other virtual models in…

In a day and age where MMA fighter vs. social media influencer matchups are plentiful, the head-to-head score remains a shutout. The latest YouTuber-type to take lickings from a world-class cagefighter is Russian influencer Mikhail Litvin (a.k.a LITVIN), who was…

Influencer marketing company CreatorIQ has hired marketing software and web analytics executive Chris Harrington to be its new CEO as the organization pushes for the next phase of growth, Digiday has learned. Harrington most recently served as chief revenue officer…

Look, I realize that this AI usage overview from Microsoft is designed to alleviate concerns among government departments, which is a key revenue stream for Microsoft. But in amongst its practical notes as to how and why AI will be…

Donald Glover recently collaborated with Jordan ‘The Stallion’ to create a TikTok video that has since gone viral. Although the actor and influencer are of different heights, seeing the two together still has social media, saying, “Hey, twin!” RELATED: Whew!…