Category Digital Marketing

To promote its line of foam dart blasters, the toy company Siren Blasters has invested in a full-bore influencer marketing campaign. But in spite of Siren’s strong grasp of its market, its paid relationships with creators have made some hobbyists…

This Marketing Briefing covers the latest in marketing for Digiday+ members and is distributed over email every Tuesday at 10 a.m. ET. More from the series → Brand spending on influencer marketing continues to grow, but the benefits aren’t being…

TLDR: Jaypeg allegedly received Uptober tokens for promotion but sold them instead He denied receiving tokens and deleted transaction evidence Blockchain investigator ZackXBT found contradicting evidence Jaypeg claims attempted blackmail, donates disputed amount to charity Incident highlights concerns about influencer…

What do you think of when you read the term “influencer”? You probably envision a young woman modeling clothes or some other product in Instagram posts, right? Or maybe she’s over on TikTok selling some random product to her millions…

WASHINGTON (AP) — The Kremlin could not have asked for better publicity at a better time when Ben Swann, a self-described independent journalist who promotes conspiracy theories, released a 12-part video series he promised would reveal dark truths about Ukrainian…

On today’s Decoder, I’m talking to Digitas CEO Amy Lanzi — and you’ll notice this episode is a little different. We recorded this conversation live onstage in New York City at an event graciously hosted by Adweek.  I’ve actually been…

Is TikTok part of your holiday marketing plan? While the app remains a focus of regulatory concerns, due to its links to the Chinese Government, its impact is undeniable, with the platform now driving many key trends, and generating massive…

Family How “emotion regulation” became the latest thing in online parenting advice. Dima Berlin/iStock/Getty Images Plus We’ve had resilience, we’ve had self-care, we’ve had grit. But if you have spent any time on the internet lately, you might notice that…

Sonic SVM, a layer-2 gaming chain on Solana, launched a tap-to-earn game on TikTok and is partnering with influencers to publicise it. While not a mini app like those on Telegram, users will be able to open a web page…

Michigan Governor Gretchen Whitmer was seen in a video posted by a leftist influencer feeding the woman Doritos while on her knees. In the video, posted by leftist influencer @feministabulous, Whitmer is wearing a Harris-Walz hat in what appears to…