Category Digital Marketing

Few creators have been able to export their star power beyond the walled gardens of the social internet. And although the influencer sector hasn’t wanted for commercial growth in recent times, the marketing benefits of a creator partnership or influencer…

We all know that Meta is he grand champion of the social media revenue stakes, but just how dominant is Zuck’s social behemoth when it comes to ad intake, and how other platforms stack up? That’s the focus of this…

Opinions expressed by Entrepreneur contributors are their own. Influencer marketing has come a long way from its roots, when makeup tutorials and viral dance challenges dominated the space. Today, this powerful strategy is being embraced across industries, from small businesses…

Conor McGregor says he’s in negotiations to fight Logan Paul in a boxing exhibition in India. McGregor said early Tuesday morning on social media he’s in “preliminary agreements” with the family of billionaire industrialist Mukesh Ambani to fight Paul. “I…

Kalshi CEO Tarek Mansour confirmed on a podcast interview that his employees asked social media influencers to promote memes about the FBI’s raid on the home of his archrival, the CEO of Polymarket.  Both companies offer competing events-betting markets, a…

Reading Time: 2 minutes Scammers are using fake Telegram verification bots to infiltrate crypto wallets The malicious actors are creating fake social media accounts impersonating popular figures like crypto influencers They use the accounts to redirect victims to fake Telegram…

While LinkedIn is putting more emphasis on video, and in particular, its TikTok-like immersive video feed, the platform has also seen a rise in live events being broadcast in the app. Indeed, LinkedIn says that LinkedIn Live Video events increased…

A new wave of crypto scams has emerged, with attackers using fake X accounts to impersonate popular influencers and lure unsuspecting users into fraudulent Telegram groups. Users are then manipulated into installing malware that compromises crypto wallet data. Scammers Moving Beyond…

Caroline Calloway, inset: Luigi Mangione Noam Galai/Getty Images ; Jeff Swensen/Getty Images Social media influencer Caroline Calloway is claiming to have a connection to Luigi Mangione, the 26-year-old man suspected of shooting and killing United Healthcare CEO Brian Thompson. “OMG…

Nina Agdal’s attorneys filed a letter with the courts claiming that Dillon Danis “very likely” damaged his own cell phone to prevent evidence being collected in an ongoing lawsuit against the fighter. Agdal, a model and social influencer who is…