Category Digital Marketing

By now, spotting influencers in major ads and at events is all but mainstream — but what if artificial intelligence allowed influencers to tap into old-school product placement without actually having to shoot in person with brands? Imagine seeing more…

LOS ANGELES — Just four days before a raging inferno descended on his Pacific Palisades house, Rick Citron and his wife left town to mourn the recent death of their adult daughter. They never imagined it would be the last…

When TikTok influencers in the United States opened their apps on the evening of Saturday, Jan. 18, many expected to have their last few hours of scrolling or posting. Instead, they were met with the following message: “Sorry, TikTok isn’t…

As we head into a new year, it’s worth reviewing your overall social media strategy, and exploring any potential areas in which you can improve and refine your efforts. That reaches from account set-up to monetization, and everything in-between, and…

LOS ANGELES — Just weeks ago, the 9ThirtyLA venue in downtown’s Arts District was known as a trendy spot for events, its wooden beams and concrete floors serving as the perfect backdrop for concerts, corporate parties and more. But after…

As AI tools continue to gain traction, and change jobs and job roles around the world, it’s worth noting that we are still in the earliest stage of generative AI, which means the breadth of their potential application is only…

YouTube is full of cleaning and organizing inspiration. Here are my top picks. Credit: Aurikatariina/YouTube While I was working on a post about the best cleaning influencers to follow on Instagram in the wake of the news that TikTok is…

This article is part of our exclusive career advice series in partnership with the IEEE Technology and Engineering Management Society. When thinking about influencers, you might initially consider people with a large social media following who have the power to…

An article from Are you looking for ways to provide more relevant content to your followers? Want to know how to establish what your social media followers want from you? The team from Salesforce share their tips for success in this…

This story is part of our ongoing “First Steps” series, where we share extraordinary stories of men who transformed their bodies, minds, and lives with a focus on the first steps it took them to get there (because, after all,…