Category Digital Marketing

With Super Bowl LIX now done and dusted, along with the various commercials and in-game performances, it’s time to look back on what worked, and what didn’t, and which brands ultimately emerged as winners from the big game. To help…

How do you feel about the AI shift, and its potential impact on your job and/or career? LinkedIn has been exploring the impact of generative AI in marketing specifically, and how marketers view the rising influence of AI tools in…

For many, budgeting has never felt like more of a challenge, which might explain why it seems to be trendier than ever — with all the fads and judgment that attention implies. TikTok influencers offer financial trendbait like “loud budgeting”…

Popular Bitcoin analyst and influencer PlanB recently revealed that he has moved his Bitcoin holdings into ETFs, citing practical reasons for the decision. In a recent social media post, PlanB explained that managing Bitcoin via ETFs is simpler and less…

Image Image Credit Barry Brecheisen / Contributor via Getty Images Image Size landscape-medium G Herbo was the topic of conversation on social media after the two mothers of his children, Ari Fletcher and Taina Williams, connected for a new episode…

KSI scored a huge goal – it just was for the wrong team. The face of Misfits Boxing competed in the Match for Hope 2025 — which features social media influencers and soccer legends — on Friday at Stadium 974…

If you’re looking to understand what works in modern marketing, especially in short-form video, Savannah Sanchez is one of the best resources on the web. Via her online identity “Social Savannah”, Sanchez regularly shares insights into how she creates short-form…

Poppi Founder Allison Ellsworth Addresses Backlash Over Influencer Vending Machines This drama is bubbling over. Poppi—a prebiotic soda brand—made a splash during Super Bowl LIX when it launched a campaign that saw personal vending machines of the beverage delivered to…

For various reasons, product advertisements sometimes go awry in a big way. A case in point: Budweiser Light’s ad campaign featuring transgender influencer Dylan Mulvaney resulted in a boycott that cost the company almost 1.5 billion dollars, as customers switched…