Category Digital Marketing

Days after TikTok star Manahil Malik dismissed her ‘explicit’ viral video as being “fake”, Pakistani actress Mishi Khan claimed that the Tiktoker was inspired by Kareena Kapoor Khan’s Bollywood movie and had leaked her video herself. In a video message…

While each product featured is independently selected by our editors, we may include paid promotion. If you buy something through our links, we may earn commission. Read more about our Product Review Guidelines here. In “Pack With Me,” influencers and…

How much time to you put into creating thumbnails for your videos? Thumbnails are important for grabbing attention, and the top YouTubers invest a lot of their consideration into the exact right thumbnail image for each clip, in order to…

To promote its line of foam dart blasters, the toy company Siren Blasters has invested in a full-bore influencer marketing campaign. But in spite of Siren’s strong grasp of its market, its paid relationships with creators have made some hobbyists…

This Marketing Briefing covers the latest in marketing for Digiday+ members and is distributed over email every Tuesday at 10 a.m. ET. More from the series → Brand spending on influencer marketing continues to grow, but the benefits aren’t being…

TLDR: Jaypeg allegedly received Uptober tokens for promotion but sold them instead He denied receiving tokens and deleted transaction evidence Blockchain investigator ZackXBT found contradicting evidence Jaypeg claims attempted blackmail, donates disputed amount to charity Incident highlights concerns about influencer…

What do you think of when you read the term “influencer”? You probably envision a young woman modeling clothes or some other product in Instagram posts, right? Or maybe she’s over on TikTok selling some random product to her millions…

WASHINGTON (AP) — The Kremlin could not have asked for better publicity at a better time when Ben Swann, a self-described independent journalist who promotes conspiracy theories, released a 12-part video series he promised would reveal dark truths about Ukrainian…

On today’s Decoder, I’m talking to Digitas CEO Amy Lanzi — and you’ll notice this episode is a little different. We recorded this conversation live onstage in New York City at an event graciously hosted by Adweek.  I’ve actually been…

Is TikTok part of your holiday marketing plan? While the app remains a focus of regulatory concerns, due to its links to the Chinese Government, its impact is undeniable, with the platform now driving many key trends, and generating massive…