Category Digital Marketing

What if a budget isn’t the answer?

What if a budget isn’t the answer?

For many, budgeting has never felt like more of a challenge, which might explain why it seems to be trendier than ever — with all the fads and judgment that attention implies. TikTok influencers offer financial trendbait like “loud budgeting”…

10 Unbelievable Advertising Fiascoes

10 Unbelievable Advertising Fiascoes

For various reasons, product advertisements sometimes go awry in a big way. A case in point: Budweiser Light’s ad campaign featuring transgender influencer Dylan Mulvaney resulted in a boycott that cost the company almost 1.5 billion dollars, as customers switched…