Category Digital Marketing

A stroke of genius for Netflix and a way to get a big fat paycheck for both Jake Paul, an influencer-cum-boxer and Mike Tyson, a boxing legend, who is well past his fighting prime, the upcoming fight due in several…

ARLINGTON, TEXAS —  Jake Paul beat boxing legend Mike Tyson by unanimous decision to win an intergenerational heavyweight battle in Texas on Friday that failed to live up to its enormous hype. The bout between the 27-year-old social media influencer-turned-prizefighter…

Litigation ends as both sides agree to dismiss allegations and associated sanctions against each other. Key Takeaways Investors dismissed their appeal over the ruling that cleared Elon Musk of manipulating Dogecoin prices. The court ruled that Musk’s tweets did not…

TAIPEI, Taiwan —  Amid China’s crackdown on LGBTQ+ rights, queer influencers are using creative strategies, subtle hashtags and coded language to stay one step ahead of social media censors and provide much-needed support to the community. A decade ago, LGBTQ+ communities…

Coming out of a presidential election blackout period in the U.S., many marketers expect to see increases across influencer marketing ad spending as brands tackle a shorter holiday season that is no less competitive. As brands paused or reduced their…

“Cortisol” has become a household word, popularized by social media and tagged in videos that garnered nearly 800 million views last year. This is linked to the also trending term “moon face,” which TikTok influencers and others have suggested is…

With the internet now playing such a significant part in most of our everyday lives, it’s hard to imagine living without it, and what you would do if you no longer had web connectivity. Yet, for billions of people around…

Democrats have been been doing some deep soul searching, and plenty of finger pointing, in the wake of Vice President Kamala Harris‘ decisive election loss. Some liberals have suggested that the key takeaway from the 2024 election is to build…

When Donald Trump took the stage in Florida at 2:30 a.m. Wednesday to deliver a declaration of victory, he promised his gathered supporters “the golden age of America” in his return to the White House. You may be surprised at…

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