Category Digital Marketing

“I felt the desire to share the story of what was going on with our little community and people really rallied behind us,” she says. “Our account grew to 14,000, which felt huge for me during that experience, just everyone…

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The ad industry’s leading creator agencies have adopted AI tools as the key to providing scalable, efficient influencer activity. But it seems marketers aren’t striking agency deals based on their AI expertise. Despite agencies’ bids to use AI tools and…

As more celebrities and popular influencers join Bluesky, the fast-growing social media service has been facing more concerns around impersonation and verified identity. The Bluesky Safety team posted Friday that the company has updated its impersonation policy to be “more…

Influencer marketing is no longer just the domain of retail and other B2C businesses, it’s now also increasingly being utilized in B2B campaigns, with professional influencers offering their opinions and endorsements of product solutions that meet business needs. These are…

It left diners sleepless in Seattle. Fob Sushi Bar’s Seattle outlets have temporarily shuttered after fans of food influencer Keith Lee claimed they saw something wriggling during Lee’s video review of the restaurant. “In response to recent food safety concerns,…

The number was higher among young adults, with 37% of people ages 18 to 29 saying they turn to influencers for news. Pew surveyed 10,000 adults and analyzed 500 news influencers, which it defined as individuals who regularly post about…

Looking to give your content a visual refresh for the new year? This will help. The team from VistaPrint have put together an overview of the key design trends that they see emerging in 2025, based on insights from its…

In recent months, several influencer shops and agencies have built or expanded their content studios as they strive to keep pace with the speed and scale that a robust social media strategy requires. Not only does this allow them to…