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YouTube has outlined some coming improvements to its “Inspiration” tab, which are designed to provide more guidance as to what you should be creating in order to maximize engagement and interest among your audience. YouTube renamed the “Research” tab in…
If you’re trying to get a handle on the scope of the challenge in accurately identifying user ages across social platforms, which the Australian government is now seeking to put into law, this stat from TikTok will help: “Every month,…
Meta’s rolling out new verification requirements for financial services ads in Australia, as it looks to combat the rise of “celeb-bait” scam ads, which use fake celebrity endorsements to lure unsuspecting victims. As you can see in this example, celeb-bait…
The ad industry’s leading creator agencies have adopted AI tools as the key to providing scalable, efficient influencer activity. But it seems marketers aren’t striking agency deals based on their AI expertise. Despite agencies’ bids to use AI tools and…
As more celebrities and popular influencers join Bluesky, the fast-growing social media service has been facing more concerns around impersonation and verified identity. The Bluesky Safety team posted Friday that the company has updated its impersonation policy to be “more…
With connected TV (CTV) viewing on the rise, YouTube has provided some new tips to help creators align with CTV content consumption, and ensure that they’re putting their best foot forward on the bigger screen. And it is worth considering.…
WhatsApp’s announced that it’s rolling out voice message transcripts to all users, which will provide another way to engage with voice messages in the app. As you can see in this example, the new option will enable you to switch…
TikTok has shared some new tips on how brands can make stand out video in the app, and boost their appeal to TikTok’s highly engaged audience. And with TikTok boasting over a billion active users, it’s worth considering for this…
Threads is rolling out yet another Bluesky-inspired feature, with your various feeds now set to remain visible on the home screen, so you can more easily switch across to your “Following” or “For You” recommended stream, or any of your…
Yeah, I’m not sure that Snapchat’s new inbox DM ads, which it’s calling “Sponsored Snaps”, are going to go down so well with Snap users. Because as I’ve noted previously, the Snap inbox is one of the most intimate connection…