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In amongst the various announcements and updates at Meta’s “Conversations” business messaging conference in Sao Paulo today, there was one particular usage note that stood out. WhatsApp Channels, the one-way broadcast messaging option, which enables users to sign-up to topic-based…
Augmented reality activations can significantly boost attention, and with simplified A.R. creation, more brands now have the opportunity to tap into A.R. to maximize their brand messaging. But just how much can A.R. enhance your promotions, and drive more consumer…
Instagram’s trying out some new options to enable creators to get feedback on their Reels clips before they post them to the public, with the capacity to share draft Reels with friends, and a means to test your Reels concepts…
Influencer marketing has long been part of the retail marketer’s playbook, with influencers’ ability to cut through to specific consumers and ideally, persuade them to buy. But influencer marketing has its limitations, and brands and retailers are pursuing new ways…
“I just needed someone to tell me that all my crazy ideas can come true,” she says. Mexican influencer and singer Yeri Mua has signed a contract with Sony Music Mexico for the recording of her first album. The signing, exclusively announced…
YouTube has announced a range of activations for Pride Month, which will see the platform showcase and celebrate some of the most influential creators within the broader LGBTQ+ community. First off, YouTube will be showcasing LGBTQ+ creators on the YouTube’s spotlight…
Fashion is a valuable marketing segment for TikTok, and this week, TikTok has published a new guide on how fashion marketers can tap into the reach and resonance of the app to maximize their campaigns, and connect with prospective shoppers.…
Instagram’s trying out some new elements for Carousel posts, with creators now able to add text overlays on individual images in a carousel, and re-format images in the display. First off, on text overlays. Some IG users are now able…
Elon Musk is aiming to make X (formerly Twitter) a key player in the A.I. race, while he’s also looking to integrate more A.I. elements into Tesla, in order to re-align both companies around the advancing tech. And that, seemingly,…
As it gears up for a range of legal battles in the U.S., in opposition to the U.S. goverment’s enforced sell-off push, TikTok’s parent company ByteDance has appointed veteran lawyer John Rogovin as its Global General Counsel to help head…