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Amid varying reports suggesting that Google’s AI overviews are rapidly eroding referral traffic, Google has responded by saying that this concern is essentially being overblown, because not only are users happier with its AI overviews, it actually hasn’t seen a…
Roomies, the girlies are on Chris Brown’s neck after he popped up in a new pic with influencer Jada Wallace. If y’all recall, they sparked dating rumors after appearing in a pic together back in June. Well now, the chatter…
The influencer marketing playbook is getting a rewrite—or at least a few new chapters added—as the lines between search and social continue to blur, creating a new frontier for brand discoverability. To be sure, influencers have broken out of the…
Meta has announced some new measures to protect WhatsApp users from scam activity, including improved insight into group requests, and updated alerts for individual chat requests. First off, on group messaging. WhatsApp’s rolling out a new safety overview that will…
TikTok continues to cement itself as the key hub for online music engagement, with its live stream broadcast of the latest “Tomorrowland” electronic music event drawing in more than 74 million viewers across both weekends of the event. That bests…
Snapchat has published its latest performance report, which, in the topline results at least, shows steady increases in users and revenue, as it continues to refine its business offerings, and capitalize on its market opportunities. Though growth in key markets…
The next stage of Meta’s VR development is coming into view, with Meta adding a new conversational AI chatbot into its Horizon Worlds creation tool on desktop, which is another step towards being able to speak VR experiences into existence.…
By Alexander Lee and Krystal Scanlon • August 4, 2025 • Ivy Liu As brands move faster and spend more on creator marketing, creators are gaining both the confidence and the opportunity to raise their rates significantly — sometimes by 100…
Are your promotions failing to land with younger audiences? This may help. Snapchat has published a new research report, in partnership with BBDO NY, which digs deeper into what Gen Z is seeking from brands, and how many brands are…
Meta, X and Snaochat are all making a push on their premium add-on plans for the Summer, with each offering special discounts for sign-ups over the next month. Meta’s offering a significant discount for initial sign-ups, with the first month…