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So when Google Search results go full AI, what then? What does the arrival of AI generated topic summaries in Search, or “AI Overviews” as Google calls them, mean for SEO, referral traffic, and brand discovery more broadly? These are…
With engagement in X Communities on the rise, the platform formerly known as Twitter has today previewed some coming Community features, which are designed to help maximize usage, and facilitate simplified management for group admins. First off, X is looking…
I don’t know about you, but this seems a little concerning to me: “TikTok is the #1 source for financial information among Canadian users under the age of 45 in social and video platforms, surpassing financial institutions’ websites, financial advisors,…
EU officials have launched yet another investigation into a social media company under their new Digital Services Act (D.S.A.) powers, with Meta coming under more scrutiny, this time over its efforts to protect younger users. As explained by the EU…
May is National Small Business Month in the U.S., and TikTok is looking to mark the occasion by running a new Small Business Summit, a one-day event that’ll feature a range of creators, internal experts and SMB owners, who’ll share…
This could be interesting. Today, Meta has unveiled a new Tweetdeck-style UI for Threads on desktop, which enables users to create columns dedicated to topics of interest, and have real-time feeds of each displayed on screen. As you can see…
Despite all of the talk about Elon Musk’s changes at Twitter, and how they’ve been a positive or negative for the platform, really, none of these opinions actually matter in the broader scope of its business performance. What matters is…
Oh, wow, TikTok’s copying another feature from Instagram, what a surprise. As goes the circle of replication in social media development, it’s TikTok’s turn to take cues from the field, with a new “Collaboration” feature now in the works at…
Threads is taking another step towards becoming a replacement for Twitter, by adding a chronological filter within search results in the app. As Threads Chief Adam Mosseri notes, Threads is rolling out a “Recent” tab in Search, which will enable…
Amid large-scale changes to digital marketing measurement, Snapchat has today outlined its “Three E’s” approach to advanced campaign assessment, and how marketing teams can apply this to ensure that they continue to accurately track performance in a privacy-friendly way. According…