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To promote its line of foam dart blasters, the toy company Siren Blasters has invested in a full-bore influencer marketing campaign. But in spite of Siren’s strong grasp of its market, its paid relationships with creators have made some hobbyists…
WhatsApp’s looking to make it easier to add and sync contacts in the app, by switching to in-app storage for such info, ensuring that you can restore your WhatsApp contacts even if you switch devices, while it’s also implementing a…
This could be handy: As you can see in this example, posted by app researcher Alessando Paluzzi, Threads is currently working on a new option that would enable you to switch profiles within the post composer, so that you can…
Not sure if this is helpful or annoying, but Instagram is currently experimenting with new notes on Reels in-stream which explain why a clip is performing well in the app. As you can see in these screenshots, posted by app…
This Marketing Briefing covers the latest in marketing for Digiday+ members and is distributed over email every Tuesday at 10 a.m. ET. More from the series → Brand spending on influencer marketing continues to grow, but the benefits aren’t being…
YouTube is rolling out a range of informational elements in the lead-up to the U.S. election, including links to official information on how to vote, highlights from authoritative news sources, added transparency on candidate accounts, AI tags, and more. First…
TikTok is looking to make a bigger push into sports, this time via a live-stream of Inter Miami’s upcoming finals match in the MLS, though with a catch that leans more into how Twitter has sought to integrate live sports…
Threads has launched analytics on mobile, which will make it easier to keep tabs on your performance in the app. As you can see in these images, the new Threads mobile analytics are available via a dedicated chart button at…
Meta could soon let you refine its AI chatbot responses based on your personal preferences, with a new AI “Memory” option discovered in the back-end code of the latest version of WhatsApp. As you can see in this example, shared…
TLDR: Jaypeg allegedly received Uptober tokens for promotion but sold them instead He denied receiving tokens and deleted transaction evidence Blockchain investigator ZackXBT found contradicting evidence Jaypeg claims attempted blackmail, donates disputed amount to charity Incident highlights concerns about influencer…