The new Netflix documentary Evil Influencer: The Jodi Hildebrandt Story, directed by Skye Borgman, seeks to understand the shocking crimes of both Hildebrandt and business partner Ruby Franke.
In 2023, Hildebrandt and Franke became internationally known when they were arrested and plead guilty for aggravated child abuse. They were accused of the forceful restraint, torture and malnourishment of two of Franke’s children, aged 12 and 9 at the time.
Hildebrandt and Franke collaborated on various Mormon-focused self-improvement businesses, including the podcast Moms of Truth and workshop ConneXions.
The abuse became known when Franke’s son escaped Hildebrandt’s home in south-west Utah and sought assistance from neighbours. However, as the documentary makes clear, signs of abuse are evident in earlier 8 Passengers videos. For example, the oldest Franke son, 15 at the time, was forced to sleep on a bean bag for seven months as a form of discipline.
The documentary, including those who are interviewed, articulate that these crimes are Mormon-centric. This is a story of religious fanaticism.
The positioning of Mormonism within this documentary is essential to the documentary’s framing. Those who are the strongest to condemn Hildebrandt in the film – including therapists, police and legal professionals, as well as victims of Hildebrandt – are adamant to profess their more mainstream “Mormonness” in comparison to Hildenbrandt and Franke’s extremism.
What Evil Influencer does well
The Franke–Hildebrandt case captured international attention for several reasons explored during the documentary.
First, the abuse happened at the hands of Franke, the children’s mother, and Hildebrandt, a trusted businesswoman in the Mormon mental health community.
Before founding her business ConneXions, Hildebrandt was a licensed therapist, though her license had been put on probation for violating patient confidentiality.
Ruby Franke, with her husband Kevin, was an immensely popular family vlogger. Their 8 Passengers YouTube channel had millions of subscribers and over a billion views.
Second, the documentary explores the ever-present pressure on families, in particular mothers, within Mormon culture. Mothers are responsible for teaching children correct gospel principles, which ensures their salvation.
Mormon doctrine emphasises the role of both parents. But this responsibility usually rests on the mothers, who are encouraged to not work.
This pressure to perform a certain way under the constraints of a high-control, patriarchal religion is similarly expressed by the participants of The Secret Lives of Mormon Wives.
Third, the documentary places Hildebrandt’s actions in the context of Mormon sexual purity culture. The film claims she was part of an “approved” list of therapists Church leaders would contact when members of their congregation struggled with “sexual deviancy”.
Hilderbrandt’s aggressive tactics towards clients are discussed in detail by former victims. These included the removal of parents from children and separations.
Hildebrandt’s actions towards victims is spliced with footage of Church leaders denouncing pornography as of the devil, more addictive than cocaine, and as able to corrupt souls to lose their salvation.
Hildebrandt’s “life-coaching” was the reason Ruby Franke and her children were living with Hildebrandt. According to the documentary, Kevin had been instructed by Jodi to not be in contact with his family for over a year.
What Evil Influencer misses
As with other documentaries that have examined Mormon women who have abused their children – including another documentary on Ruby Franke, and one on Lori Vallow, who in 2019 murdered her children in rural Idaho – the filmmaker’s grounding in Mormon cosmology could be improved.
Crucial to both the Franke and Vallow cases is the belief demons can possess individuals, including children. This is a part of the foundational Mormon narrative, the “First Vision”, in which a 14-year-old Joseph Smith was “seized upon by some power which entirely overcame” him. In his words, Smith is only saved by the literal appearance of God and Jesus Christ.
In Mormon cosmology, children are free from sin until the age of eight, after which they are baptised. Ecclesiastical leaders interview children about their faith and understanding of gospel principles, and whether they are willing to uphold baptismal and confirmation “covenants”.
When the documentary quotes from Franke’s diary, in which she refers to her son “or rather his demon”, this is likely not metaphorical. Similarly, Hildebrandt states to police the boy should not be allowed near other children.
In Mormon thought, the closer to God a person becomes – as Hildebrandt claimed to be due to her visions – the harder Satan will attempt to destroy a person through temptation and/or possession, as in the case of Joseph Smith.
Towards the end of the documentary, Hildebrandt, through recorded prison phone calls, quotes scripture, claiming Jesus Christ had warned his followers they would be persecuted and imprisoned. Hilderbrandt sees her imprisonment as a mirror of the Church’s founder, who was repeatedly arrested.
Smith similarly saw mirrors of his treatment in that of Jesus Christ’s experience. This idea of religious persecution sits at the heart of Hildebrandt’s denial.
Evil Influencer does very well to ground Hildebrandt and Franke’s crimes in Mormon culture, especially in regards to sexuality, motherhood and family. However, more cosmological context, especially surrounding the way in which Mormonism views demonic possession, is just as crucial for understanding these crimes.
Evil Influencer: The Jodi Hildebrandt Story is on Netflix now.
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