Among the various announcements at Google’s 2025 “Made by Google” hardware showcase event, Google has shared some interesting new AI editing options in the photo editor for Pixel devices, which could be a big help for digital marketers.
Using its latest AI models, Google’s adding conversational editing capabilities in Pixel’s updated photo editor, which will make it easier to make custom edits to your images.
As you can see in these examples, you’ll now be able to edit your photos via conversational prompts, which will give you more capacity to customize and refine your content directly in the app.
As explained by Google:
“Thanks to advanced Gemini capabilities, Photos can now help you make custom AI-powered edits that bring your vision to life in just seconds. No need to select tools or adjust sliders. All you have to do is ask Photos for the edits you want to see.”
So now, you can reduce imperfections, restore an old image, or even update your visuals with new backgrounds or in image elements (like adding a party hat or sunglasses to the subject).
“You can even make multiple requests in a single prompt like ‘remove the reflections and fix the washed out colors.’ And if you truly have no idea where to start, you can just start by typing or saying, ‘make it better’ or using one of the provided suggestions.”
So, more editing options within the Pixel editor, which could be a handy complement to your creative approach.
In addition to this, Google’s also implementing C2PA Content Credentials within the native camera app, across all photos created by Pixel Camera, both with and without AI.
That’ll help to enhance transparency, and avoid confusion around how images have been created, and/or revised.
In other social media related news from the Made by Google event, Google’s also announced a collaboration with Instagram to improve the capture of IG Stories on Pixel devices.
Some handy updates, which could be highly valuable for digital marketers.
Google says that the new AI updates for Google camera will be available on Pixel 10 devices, while C2PA Content Credentials are being rolled out on both Android and iOS devices “over the coming weeks”.
