YouTube

YouTube’s looking to provide channel managers with more tools to help grow their in-app communities, including updated audience engagement insights, and improved markers of interaction opportunities in-stream. First off, YouTube’s giving channel managers more insights into audience engagement, including expanded…

YouTube’s expanding access to its auto-dubbing feature, as well as its expanded idea recommendation elements, while it’s also launching its AI-powered “Dram Screen” option to users in the U.K., as part of its latest round of feature updates. First off,…

YouTube’s rolling out some changes to its Advanced Mode in YouTube Analytics, which it’s hoping will make it easier for more users to glean relevant, valuable information from the tool, rather than it being only for advanced users. YouTube says…

YouTube has announced that it’s expanding access to Google’s VEO generative AI tools in the app later this year, which will enable more people to use AI to create YouTube Shorts clips, while it’s also shared a range of new…

YouTube’s rolling out an updated shopping button for Shorts, while it’s also giving more channel managers access to its Communities option, providing more ways to engage with your audience in the app. First off, on shopping in Shorts. YouTube’s announced…

Fear of political backlash has prompted another platform to ease its content moderation guidelines, with The New York Times reporting that YouTube has scaled back its content restrictions, in an attempt to better align with the Trump Administration. According to…

YouTube has been awarded the Media Rating Council (MRC)’s brand safety accreditation for in-stream ads for the fifth year in a row, providing additional assurance for advertisers around their video ad placements. MRC accreditation means that YouTube’s ad system has been…

YouTube’s testing out a new option that will enable Shorts viewers to search whatever they can see in a Shorts clip, using Google’s Lens technology to scan Shorts videos for objects, people, language that can be translated, etc. Which could…

YouTube’s rolling out a new ad option for livestreams, with side-by-side mid-roll ads, which will now be displayed on eligible CTV and web broadcasts. As you can see in this example, YouTube’s side-by-side ads are designed to be less disruptive,…

YouTube is looking to help creators monetize their content faster, and ensure fewer limitations and restrictions on such, with an improved process for reviewing content monetization eligibility that’ll remove the need to prompt YouTube to review uploads. Right now, each…