Category YouTube

YouTube’s testing a new “Save” button for Shorts in order to make it easier for Shorts viewers to get back to their favorite Shorts clips in the app, which will also see it move the “Dislike” button from the main…

An article from A South Africa-focused campaign drew 1.3 million views in a month, with a video completion rate of 21.2%. Published Oct. 2, 2024 Sara Karlovitch Staff Reporter Corona found YouTube Shorts helped to drive ticket sales. Courtesy of…

YouTube is expanding access to its conversational AI tool, which is essentially its own AI chatbot that can provide answers to queries within your video engagement options. As you can see in this example, YouTube’s conversational AI bot is accessible…

YouTube’s looking to add yet another way for creators to avoid content restrictions, this time by giving them the opportunity to edit out violative elements of their clips. YouTube’s been working to provide more options for creators in dealing with…

Which social apps are the favorites among Gen Z? You probably immediately think of TikTok, and maybe Snapchat for messaging, but the most popular app among Gen Z is actually YouTube, which is still classified as a social media app,…

YouTube’s added another way to drive traffic to your site via paid promotions, with a new “Website Visits” goal that’s been added to its direct campaign options available within YouTube Studio. As you can see in this example, now, channel managers…

YouTube’s announced some new limitations on content recommendations for teens, which are aimed at limiting the potential harmful effects of overexposure in the app. Various studies have shown that YouTube’s recommendations can lead people down harmful content rabbit holes, and…

YouTube’s looking to improve its countermeasures to police AI deepfakes, via new detection processes that will be able to alert creators, and/or their publishers, whenever their face or voice is used in another clip. Deepfakes have become a major concern…

YouTube’s expanding its comment topics feature, which uses AI to sort video comments into categories, to more languages. As you can see in this example, YouTube’s comment topics, which it first launched in November last year, filters video comments into…

YouTube’s looking to add in more long ad breaks in order to facilitate bigger blocks of uninterrupted content within its Connected TV experiences. Late last year, YouTube announced that it had begun testing longer ad breaks in CTV, because according…