Category YouTube

Which social apps are the favorites among Gen Z? You probably immediately think of TikTok, and maybe Snapchat for messaging, but the most popular app among Gen Z is actually YouTube, which is still classified as a social media app,…

YouTube’s added another way to drive traffic to your site via paid promotions, with a new “Website Visits” goal that’s been added to its direct campaign options available within YouTube Studio. As you can see in this example, now, channel managers…

YouTube’s announced some new limitations on content recommendations for teens, which are aimed at limiting the potential harmful effects of overexposure in the app. Various studies have shown that YouTube’s recommendations can lead people down harmful content rabbit holes, and…

YouTube’s looking to improve its countermeasures to police AI deepfakes, via new detection processes that will be able to alert creators, and/or their publishers, whenever their face or voice is used in another clip. Deepfakes have become a major concern…

YouTube’s expanding its comment topics feature, which uses AI to sort video comments into categories, to more languages. As you can see in this example, YouTube’s comment topics, which it first launched in November last year, filters video comments into…

YouTube’s looking to add in more long ad breaks in order to facilitate bigger blocks of uninterrupted content within its Connected TV experiences. Late last year, YouTube announced that it had begun testing longer ad breaks in CTV, because according…

YouTube’s looking to capitalize on the popularity of Shorts by promoting longer video clips within the Shorts feed. Which seems to contradict the whole concept, but with Shorts generating 70 billion views daily, it also makes some sense that YouTube…

An article from The platform’s creator liaison has produced informative clips about the algorithm, thumbnail strategies, how to use Shorts to grow and more. Looking to get a better understanding of YouTube’s systems, and how you can ensure that your…

For those creators who’ve been asking, YouTube is not planning to enable custom thumbnails for Shorts clips at this stage, but it is working on a related solution that’s pretty similar either way. Custom thumbnails enable YouTubers to create specific…

YouTube’s trying another way to integrate more social platform type elements, this time through a new Community Spaces test, which enables channel fans to engage and interact via text posts. As you can see in this example, posted by influencer…