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YouTube has published a new report into the rising significance of virtual influencers, and how AI-generated or digitally-enabled entities are gaining traction, both on YouTube and more broadly. Which may sound farfetched, it’s a little strange to consider that non-human…
Looking to get into YouTube Shorts, but only have long-form content? YouTube’s keen to help, because Shorts are now driving a lot more engagement in the app, and as such, feeding in more short-form content is likely to be a…
YouTube has announced its support for the “Nurture Originals, Foster Art, and Keep Entertainment Safe” (NO FAKES) Act of 2024, which is a bipartisan bill, introduced by Senator Chris Coons and Senator Marsha Blackburn, that aims to protect people from…
YouTube’s expanding its generative AI soundtrack tools, while it’s also adding new beat matching for Shorts, and a new ID verification process for monetizing creators. First off, YouTube’s expanding access to its AI music creation features within “Creator Music”, which…
YouTube’s rolling out some new features for Shorts, including an updated video editing UI, automated beat-synching to music tracks, AI stickers, improved templates, and more. And with Shorts engagement continuing to rise in the app, these new options could be…
As it continues to expand and refine its monetization offerings, YouTube has provided a quick overview of the various money-making mechanisms that are now available to creators in the app, in order to help ensure that all creators are aware…
YouTube’s added a new display of channel subscribers in the mobile app, while it’s also looking to help live-streamers take breaks during their broadcasts, as part of its latest updates. First off, YouTube’s got a new overview of channel subscribers…
YouTube has announced its participation in a new Youth Digital Wellbeing Initiative, which will see the platform partner with a range of child education partners from around the world to implement a unified approach to the development of high-quality, age-appropriate…
In case you hadn’t noticed, YouTube is really pushing Shorts, with short-form video now the fastest-growing content type in the app, drawing more engagement, and more usage time, for the video platform. Indeed, Shorts is now up to 70 billion…
YouTube has announced a new series of “Creator Collective” meet-up events across the U.S., which will enable YouTube creators to make connections, exchange ideas, and learn how to create more resonant content for their audience. As per YouTube: “Our Creator…