Category YouTube

YouTube has been awarded the Media Rating Council (MRC)’s brand safety accreditation for in-stream ads for the fifth year in a row, providing additional assurance for advertisers around their video ad placements. MRC accreditation means that YouTube’s ad system has been…

YouTube’s testing out a new option that will enable Shorts viewers to search whatever they can see in a Shorts clip, using Google’s Lens technology to scan Shorts videos for objects, people, language that can be translated, etc. Which could…

YouTube’s rolling out a new ad option for livestreams, with side-by-side mid-roll ads, which will now be displayed on eligible CTV and web broadcasts. As you can see in this example, YouTube’s side-by-side ads are designed to be less disruptive,…

YouTube is looking to help creators monetize their content faster, and ensure fewer limitations and restrictions on such, with an improved process for reviewing content monetization eligibility that’ll remove the need to prompt YouTube to review uploads. Right now, each…

YouTube announced a range of new ad options at its 2025 BrandCast event, as well as updated viewing stats, insights into key trends, new podcast listening info, and more. First off, on ad opportunities. YouTube’s sparked controversy with its new…

YouTube continues to expand its Connected TV offering, this time via an exclusive partnership with the NFL that will see YouTube broadcast the first game of the 2025 NFL season, which will be available for free in the app. The…

YouTube’s announced some new tools to help brands collaborate with creators on promotions, including an AI-powered search option that will help brands find relevant creators on any given topic. The feature is a new element of YouTube’s “Insights Finder” (currently…

YouTube has announced some updates to its CTV app for smart TVs and Gaming Consoles, while it’s also added a new upload progress display in the main app, and additional caption customization options for Shorts in its latest round of…

Google’s AI overviews in search are now coming to YouTube, with its own variation of AI discovery tools within YouTube’s search display. Which sounds a little strange, but with every platform looking to shove AI into everything, it also makes…

YouTube’s provided an update on its expansion of automatic dubbing, while it’s also shared a new way to use its live-stream gifting tools, and some tips on how creators can maximize their gifts. First off, on auto-dubbing, a highly-anticipated option…