Category YouTube

How Corona Found Success With YouTube Shorts

How Corona Found Success With YouTube Shorts

An article from A South Africa-focused campaign drew 1.3 million views in a month, with a video completion rate of 21.2%. Published Oct. 2, 2024 Sara Karlovitch Staff Reporter Corona found YouTube Shorts helped to drive ticket sales. Courtesy of…

YouTube Expands Access to Its Own Gen AI Assistant

YouTube Expands Access to Its Own Gen AI Assistant

YouTube is expanding access to its conversational AI tool, which is essentially its own AI chatbot that can provide answers to queries within your video engagement options. As you can see in this example, YouTube’s conversational AI bot is accessible…

YouTube Adds Website Visits Goal for Promotions

YouTube Adds Website Visits Goal for Promotions

YouTube’s added another way to drive traffic to your site via paid promotions, with a new “Website Visits” goal that’s been added to its direct campaign options available within YouTube Studio. As you can see in this example, now, channel managers…

YouTube Develops New Processes to Detect AI Deepfakes

YouTube Develops New Processes to Detect AI Deepfakes

YouTube’s looking to improve its countermeasures to police AI deepfakes, via new detection processes that will be able to alert creators, and/or their publishers, whenever their face or voice is used in another clip. Deepfakes have become a major concern…

YouTube Expands AI Comment Summaries to More Languages

YouTube Expands AI Comment Summaries to More Languages

YouTube’s expanding its comment topics feature, which uses AI to sort video comments into categories, to more languages. As you can see in this example, YouTube’s comment topics, which it first launched in November last year, filters video comments into…