Category X

There’s no doubt that the platform formerly known as Twitter has lost some of its allure under Elon Musk, with many formerly active niche communities now switching to other platforms instead. Yet, even so, X remains a key consideration for…

As you map out your holiday marketing plan, it may be worth considering Reddit promotions this year, as a means to reach more high-intent searchers. Because while Reddit may have fewer overall users than the other big social apps (currently…

Soon, you’ll be able to use X as your primary DM platform of choice, even if you never post anything else in the app. Which, I guess, you can already do now, but X is trying to make this a…

Against the backdrop of its varying controversies, X continues to roll out updates, with DM editing being launched for iOS users over the weekend. As you can see in this post from X engineering lead Michael Anderson, iOS users now…

It looks like X is headed for a ban in Brazil, with Brazilian Minister for the Supreme Court Alexandre de Moraes issuing a new warning to the company over its failure to comply with its recent orders. Back in April,…

Elon Musk’s X project is facing new challenges in both Brazil and Venezuela, as Musk himself continues to chide local leaders, and their efforts, in his view, to quell free speech. Last week, Venezuelan President Nicolás Maduro signed a decree…

There’s been a lot of speculation this week that X usage is in significant decline following Elon Musk’s recent comments about race riots in the U.K. The pervading view, based on anecdotal evidence at least, is that more people are…

X is looking to expand its publishing options, with a new API update that will enable external apps to facilitate post creation up to 4,000 characters. Introducing long form Write via X API v2! With all developers having migrated to…

Despite widespread criticism of X’s lawsuit against the Global Alliance for Responsible Media (GARM), it does appear to have had at least part of the desired effect. Today, the World Federation of Advertisers (WFA) which coordinates the GARM program, announced…

Just as Elon goes to battle against the broader ad industry, X is also looking to help users avoid ads entirely in the app, with those paying for X Premium+, its most expensive subscription package, now set to get a…