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X (formerly Twitter) has launched a new, simplified process for launching X ads, which makes it easier to get a campaign up and running, by using X’s AI targeting tools as opposed to honing in on a more specific audience…
Despite repeated assurances from X (formerly Twitter) that its ad placement tools provide maximum brand safety, ensuring that paid promotions do not appear alongside harmful or objectionable content in the app, more and more advertisers keep reporting concerns under X’s…
Not sure that this is a great sign for the viability of X’s subscription revenue plan. This week, X (formerly Twitter) launched a new offer for brands that are willing to pay to get a gold checkmark in the app,…
The fact that X offered this as an option in the first place is an indictment of its own product, while the fact that it’s now removing it is even less logical. But… Yes, X (formerly Twitter) is notifying users…
Time to check in on the rebrand at X (formerly Twitter), and how X’s slimmed down engineering team is going about updating all of the many bird-related references in the app. Yeah, it’s seemingly not going great. According to a…
Whether Elon Musk’s X (formerly Twitter) project is performing great or not, X is doing itself no favors with its repeated amplification of misleading, and/or incorrect, stats. Today, Elon Musk pinned this post on his timeline, which purportedly shows that…
Snapchat is making a change to its subscriber-only friendship Solar System feature after reports suggested that it’s having a negative impact on younger users. Snapchat’s Solar System display, which is only available to Snapchat+ subscribers, shows the friends that you…
So who were the big losers in X’s latest bot purge? Yesterday, X (formerly Twitter) announced a “significant initiative” to combat bots and spam accounts in the app: Today, we’re kicking off a significant, proactive initiative to eliminate accounts that…
This is probably not a great sign for Elon Musk’s X project. Today, Musk has confirmed that X (formerly Twitter) is going to expand its one-off fee initiative for new X accounts, as a means to combat the “relentless onslaught…
xAI, the AI arm of X Corp, has previewed the next stage of its Grok AI model, with the upcoming Grok 1.5 able to incorporate multimodal inputs within its queries. That means that you’ll soon be able to pose questions…