Category X

Here’s the thing about Elon Musk’s grand mission to convert X into an “everything app”, centered around payments at its core, which would then enable all sorts of transactional functionality, and would theoretically make it a more valuable utility for…

There’s been a lot of discussion post-election about a “mass exodus” of users from X, with reportedly record numbers of people deactivating their X accounts. But is that true? Is X really losing millions of users everyday, putting it on…

It looks like X is set to make a bigger push on its Grok AI chatbot, with a version of Grok that would be available to non-paying users of the platform now in development. As you can see in this…

TikTok has published a new guide to help marketers capitalize on their opportunities in “Q5”, which is an extra time period that some marketers have now made up, covering the post-Christmas to early new year period. This is when many…

I’ve been working on my predictions for social media in 2025, but there’s one particularly timely prognostication among them that can’t wait. Though it’s probably not a radical forecast for those who’ve been paying attention.   The future of the…

Yeah, this is not a great endorsement of X’s Community Notes crowd-sourced moderation approach. A day after announcing a significant update to the back end architecture of Community Notes, which will ensure that approved Notes are displayed faster than ever,…

X has increased the price of its API access once again, which will make it even harder for third-party platforms to justify their X data access. API access enables third-party apps to facilitate functions like post sharing to X and…

While Meta’s Threads has long been considered the most obvious successor to Twitter, in the wake of Elon Musk’s changes at the app, Bluesky is also emerging as a potential challenger in the real-time social space, with the platform today…

As X owner Elon Musk continues to ramp up his support for Presidential candidate Donald Trump, X itself remains in a difficult financial position, and looks set to post a significant loss in 2024, which could even result in bankruptcy…

You may have seen a pop-up on X this week informing you of a change to its Terms of Service, which you have to agree to in order to continue using the app. The main change here relates to granting…