X Launches Grok AI Chatbot in the UK
X has announced that X Premium subscribers in the U.K. can now access its Grok AI chatbot, making it the first country in the European region to gain access to X’s AI interface. Welcome to the UK @grok! We’re so…
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X Looks To Water Down Blocking To Increase Transparency
Elon Musk has been promising to remove the block option entirely on X (formerly Twitter) for months, and now, the X team seems to have come up with a compromise, as it looks to align with app store requirements, while…
X Previews Upcoming UI Change Which Will Hide All Action Buttons
Whether you like it or not, the platform formerly known as Twitter is about to take another significant step away from its previous identity, by implementing a major UI update that’ll remove all response buttons from the main view, instead…
Data Shows That X Has Significantly Fewer Moderation Staff Than Other Platforms
Does X now have a lot fewer moderators than other apps, following its cull of around 80% of its total staff in 2022? While we don’t have full insight into the staffing of each app, X has publicly endorsed its…
X Adds Streamlined Ad Set-Up, Using AI-Based Targeting
X (formerly Twitter) has launched a new, simplified process for launching X ads, which makes it easier to get a campaign up and running, by using X’s AI targeting tools as opposed to honing in on a more specific audience…
X Continues To Display Ads Alongside Harmful Content
Despite repeated assurances from X (formerly Twitter) that its ad placement tools provide maximum brand safety, ensuring that paid promotions do not appear alongside harmful or objectionable content in the app, more and more advertisers keep reporting concerns under X’s…
X Offers New Incentives to Get Brands to Sign Up to X Verified for Organizations
Not sure that this is a great sign for the viability of X’s subscription revenue plan. This week, X (formerly Twitter) launched a new offer for brands that are willing to pay to get a gold checkmark in the app,…
X To Remove the Option To Hide Blue Tick
The fact that X offered this as an option in the first place is an indictment of its own product, while the fact that it’s now removing it is even less logical. But… Yes, X (formerly Twitter) is notifying users…
X Is Still Working Through Its Rebranding Efforts
Time to check in on the rebrand at X (formerly Twitter), and how X’s slimmed down engineering team is going about updating all of the many bird-related references in the app. Yeah, it’s seemingly not going great. According to a…
No, X Isn’t Seeing All Time High Traffic
Whether Elon Musk’s X (formerly Twitter) project is performing great or not, X is doing itself no favors with its repeated amplification of misleading, and/or incorrect, stats. Today, Elon Musk pinned this post on his timeline, which purportedly shows that…