Category X

X has shared some new usage stats, as it looks to spark more interest from advertisers moving into the second half of the year. And despite various reports to the contrary, X claims that it is seeing user growth, at…

While Meta’s AI chatbot hasn’t exactly been well received, and most other AI bots not named “ChatGPT” are seeing mixed responses, social platforms themselves seem convinced that generative AI is going to play a key role in future in-stream engagement,…

As Elon Musk’s X continues to seek the most “truth seeking” systems to ensure accuracy within online debate, it’s re-examining the use of up and downvotes on post replies, as a means to better rank engagement, and display the most…

X continues to do all that it can to reassure ad partners of its brand safety efforts, this time by rejoining the World Federation of Advertisers’ ‘Global Alliance for Responsible Media’ (GARM), which is a coalition of online providers and…

X has added another big name to its evolving video content slate, with a Kardashian coming on board in an exclusive content deal. No, not Kim or Kylie, but Khloé Kardashian has signed an agreement with X to create a…

Despite claims that X is becoming a more trustworthy source of news and information, social media users are relying on the platform less and less for such, with TikTok now a bigger source of news coverage in many regions. That’s…

After testing out AI summarized comment topics on regular uploads in the app, YouTube is now also trying out the same for live videos, with comments separated into topic groups during a stream. As explained by YouTube: “To help you…

X’s new and improved profile analytics element is here, with X Premium subscribers now able to access more specific insight into their performance, with data on total impressions, engagement rate, profile visits, video performance, link clicks and more. As you…

Pew Research has published a new overview of how people are using social media to access news content, which highlights some concerning trends as we head into the prime U.S. Election season. The main point of note is that more…

Good news: X is adding more analytics elements to provide more insight into your content performance. Bad news: It’ll be an X Premium exclusive feature. After many years of providing minimal metrics, the X team is now experimenting with new…