X

X Rolls Out Updates to its Grok AI Chatbot

X Rolls Out Updates to its Grok AI Chatbot

X continues to roll out updates to its Grok AI chatbot, which it recently made available for free to all users. Grok is the showcase product of Elon Musk’s xAI initiative, which is separate from X, but comes under the…

X Provides Usage Insights and Ad Tips for ‘Q5’

X Provides Usage Insights and Ad Tips for ‘Q5’

2024 has been a tough year for X on the revenue front, with reports suggesting that the company’s ad intake has declined again, after already dipping by around 30% in 2023. Indeed, based on current predictions, X is likely to…

X Tests File Attachments for DMs

X Tests File Attachments for DMs

X users may soon get more DM functionality, with the capacity to attach files to DMs currently in testing in the app. As you can see in this screenshot, back-end iOS code strings on X already include DM attachment references,…

X Updates Requirements for Creator Revenue Share Program

X Updates Requirements for Creator Revenue Share Program

X has made another change to the engagement requirements for its creator revenue share program, with the platform increasing its minimum threshold for verified followers. X’s creator revenue share scheme enables users to make money from their content, based on…

Is X Really Seeing a Mass Exodus of Users Post-Election?

Is X Really Seeing a Mass Exodus of Users Post-Election?

There’s been a lot of discussion post-election about a “mass exodus” of users from X, with reportedly record numbers of people deactivating their X accounts. But is that true? Is X really losing millions of users everyday, putting it on…

TikTok Publishes New Guide to Post-Christmas Marketing

TikTok Publishes New Guide to Post-Christmas Marketing

TikTok has published a new guide to help marketers capitalize on their opportunities in “Q5”, which is an extra time period that some marketers have now made up, covering the post-Christmas to early new year period. This is when many…