Category X

X continues to do all that it can to reassure ad partners of its brand safety efforts, this time by rejoining the World Federation of Advertisers’ ‘Global Alliance for Responsible Media’ (GARM), which is a coalition of online providers and…

X has added another big name to its evolving video content slate, with a Kardashian coming on board in an exclusive content deal. No, not Kim or Kylie, but Khloé Kardashian has signed an agreement with X to create a…

Despite claims that X is becoming a more trustworthy source of news and information, social media users are relying on the platform less and less for such, with TikTok now a bigger source of news coverage in many regions. That’s…

After testing out AI summarized comment topics on regular uploads in the app, YouTube is now also trying out the same for live videos, with comments separated into topic groups during a stream. As explained by YouTube: “To help you…

X’s new and improved profile analytics element is here, with X Premium subscribers now able to access more specific insight into their performance, with data on total impressions, engagement rate, profile visits, video performance, link clicks and more. As you…

Pew Research has published a new overview of how people are using social media to access news content, which highlights some concerning trends as we head into the prime U.S. Election season. The main point of note is that more…

Good news: X is adding more analytics elements to provide more insight into your content performance. Bad news: It’ll be an X Premium exclusive feature. After many years of providing minimal metrics, the X team is now experimenting with new…

Elon Musk is aiming to make X (formerly Twitter) a key player in the A.I. race, while he’s also looking to integrate more A.I. elements into Tesla, in order to re-align both companies around the advancing tech. And that, seemingly,…

Yeah, this is probably going to upset a lot of Elon Musk’s acolytes on X. Today, X has updated creator ad revenue share program documentation with a note that all participants will now need to submit a government-issued ID for…

Okay, this may not be an “official” update, as it’s only a passing comment made by Elon Musk, which always end up sparking media overreaction (which, of course, I’m playing into here). But: ???? has 600 million monthly active users,…