Category X

X Tests Auto Advance Mode for Video Viewing

X Tests Auto Advance Mode for Video Viewing

As another element of its growing video content push, X is testing a new option that would enable users to keep X videos flowing through, without having to manually swipe to the next clip. As you can see in this…

X Continues to test Post Reply Sorting

X Continues to test Post Reply Sorting

It looks like X’s reply sorting option is coming soon, with new references to the functionality now added to the back-end code in the app. As you can see in this example, shared by X News Daily, X is looking…

X Looks to Integrate Grok AI Chatbot in More Ways

X Looks to Integrate Grok AI Chatbot in More Ways

While Meta’s AI chatbot hasn’t exactly been well received, and most other AI bots not named “ChatGPT” are seeing mixed responses, social platforms themselves seem convinced that generative AI is going to play a key role in future in-stream engagement,…

X Is Considering Downvotes for Post Replies

X Is Considering Downvotes for Post Replies

As Elon Musk’s X continues to seek the most “truth seeking” systems to ensure accuracy within online debate, it’s re-examining the use of up and downvotes on post replies, as a means to better rank engagement, and display the most…

X Rejoins GARM to Reassure Ad Partners on Brand Safety

X Rejoins GARM to Reassure Ad Partners on Brand Safety

X continues to do all that it can to reassure ad partners of its brand safety efforts, this time by rejoining the World Federation of Advertisers’ ‘Global Alliance for Responsible Media’ (GARM), which is a coalition of online providers and…