Category X

2024 has been a tough year for X on the revenue front, with reports suggesting that the company’s ad intake has declined again, after already dipping by around 30% in 2023. Indeed, based on current predictions, X is likely to…

X users may soon get more DM functionality, with the capacity to attach files to DMs currently in testing in the app. As you can see in this screenshot, back-end iOS code strings on X already include DM attachment references,…

After announcing that it was coming back in September at its “Made on YouTube” event, YouTube is now rolling out expanded access to its auto-dubbing feature, which will enable creators to share their content in different languages, by activating audio…

X has made another change to the engagement requirements for its creator revenue share program, with the platform increasing its minimum threshold for verified followers. X’s creator revenue share scheme enables users to make money from their content, based on…

X has added a new element to its updated analytics, which now shows you how many followers versus non-followers are engaging with your posts in the app. As you can see in this example, posted by X Daily News, X’s…

Here’s the thing about Elon Musk’s grand mission to convert X into an “everything app”, centered around payments at its core, which would then enable all sorts of transactional functionality, and would theoretically make it a more valuable utility for…

There’s been a lot of discussion post-election about a “mass exodus” of users from X, with reportedly record numbers of people deactivating their X accounts. But is that true? Is X really losing millions of users everyday, putting it on…

It looks like X is set to make a bigger push on its Grok AI chatbot, with a version of Grok that would be available to non-paying users of the platform now in development. As you can see in this…

TikTok has published a new guide to help marketers capitalize on their opportunities in “Q5”, which is an extra time period that some marketers have now made up, covering the post-Christmas to early new year period. This is when many…

I’ve been working on my predictions for social media in 2025, but there’s one particularly timely prognostication among them that can’t wait. Though it’s probably not a radical forecast for those who’ve been paying attention.   The future of the…