Category X

The platform formerly known as Twitter is adding another AI element, with advertisers to soon be given the capacity to create ad audiences for their X campaigns via conversational descriptions. ???? Coming soon: AI Audiences Briefly describe the target audience…

I’m not sure this is surprising, but it does seem like a fitting end to the first era of social media, to some degree. Over the weekend, former Twitter CEO Jack Dorsey confirmed that he is no longer on the…

X has announced that X Premium subscribers in the U.K. can now access its Grok AI chatbot, making it the first country in the European region to gain access to X’s AI interface. Welcome to the UK @grok! We’re so…

Elon Musk has been promising to remove the block option entirely on X (formerly Twitter) for months, and now, the X team seems to have come up with a compromise, as it looks to align with app store requirements, while…

Whether you like it or not, the platform formerly known as Twitter is about to take another significant step away from its previous identity, by implementing a major UI update that’ll remove all response buttons from the main view, instead…

Does X now have a lot fewer moderators than other apps, following its cull of around 80% of its total staff in 2022? While we don’t have full insight into the staffing of each app, X has publicly endorsed its…

X (formerly Twitter) has launched a new, simplified process for launching X ads, which makes it easier to get a campaign up and running, by using X’s AI targeting tools as opposed to honing in on a more specific audience…

Despite repeated assurances from X (formerly Twitter) that its ad placement tools provide maximum brand safety, ensuring that paid promotions do not appear alongside harmful or objectionable content in the app, more and more advertisers keep reporting concerns under X’s…

Not sure that this is a great sign for the viability of X’s subscription revenue plan. This week, X (formerly Twitter) launched a new offer for brands that are willing to pay to get a gold checkmark in the app,…

The fact that X offered this as an option in the first place is an indictment of its own product, while the fact that it’s now removing it is even less logical. But… Yes, X (formerly Twitter) is notifying users…