Category X

X users rejoice, the platform is now active in Brazil once again. Well, unless you were among those who strongly believed that Brazil was wrong to ban X in the first place, and that Elon and Co. were right to…

Much has been made of Elon Musk “throwing away” $44 billion on Twitter, as the company’s revenue and usage has continued its steady decline. But that may miss a critical element of Musk‘s thinking, and the value that the platform…

So now that we’ve seen Meta’s latest iteration of its AR glasses, in its Orion prototype, which it showcased at its Connect conference last week, we can get some scope of the state of play in AR wearables, and where…

It seems like Elon Musk’s decision to oppose a court order in Brazil is going to be costly for the company, even if it did help Musk underline an ideological point. Last week, Musk and X agreed to adhere to…

Elon Musk’s X has released its first transparency report since renaming from Twitter, which outlines all of the reported rule violations, content removal requests, and other enforcement actions that it actioned over the first half of this year. And given…

Reddit’s announced an expansion of its AI-powered post translation option, which will enable more Redditors in more regions to engage with content. As explained by Reddit: “Earlier this year, we introduced a new machine translation feature to redditors in France,…

YouTube is expanding access to its conversational AI tool, which is essentially its own AI chatbot that can provide answers to queries within your video engagement options. As you can see in this example, YouTube’s conversational AI bot is accessible…

There’s no doubt that the platform formerly known as Twitter has lost some of its allure under Elon Musk, with many formerly active niche communities now switching to other platforms instead. Yet, even so, X remains a key consideration for…

As you map out your holiday marketing plan, it may be worth considering Reddit promotions this year, as a means to reach more high-intent searchers. Because while Reddit may have fewer overall users than the other big social apps (currently…

Soon, you’ll be able to use X as your primary DM platform of choice, even if you never post anything else in the app. Which, I guess, you can already do now, but X is trying to make this a…