Category X

Honestly, if X wants to reinforce advertiser trust, it really needs to get its facts straight. Today, in a post about X’s decision to take legal action against the Global Alliance for Responsible Media (GARM), the World Federation of Advertisers…

Okay, things might not be going that well at Elon Musk’s X project right now, but we’re still in the early stages of the “everything app” plan and we haven’t even got to the payments part yet. Right? Well, the…

An article from The 2024 Paris Games is a critical opportunity for X, which is struggling to win back advertisers. Despite reports of limited growth at X, the platform itself is touting new record high engagement numbers for the Olympics,…

X is expanding its Community Notes option once again, this time by adding the capacity for users to request a note on posts that they believe may include questionable claims. As you can see in this example, there’s now a…

As another element of its growing video content push, X is testing a new option that would enable users to keep X videos flowing through, without having to manually swipe to the next clip. As you can see in this…

While the renaming of Twitter to X was effectively the end of an era for the app, this would be a physical manifestation of the same. According X owner Elon Musk, the company is now planning to move out of…

It looks like X’s reply sorting option is coming soon, with new references to the functionality now added to the back-end code in the app. As you can see in this example, shared by X News Daily, X is looking…

X owner Elon Musk is planning to take legal action to address what he sees as a coordinated effort to restrict free speech on the platform, by forcing X to adhere to standards set by, essentially, a cartel of advertisers,…

X is moving to the next stage of its test of downvotes on post replies, with a new variation of its downvote option appearing in the back-end code of the app this week. As you can see in this example,…

X has shared some new usage stats, as it looks to spark more interest from advertisers moving into the second half of the year. And despite various reports to the contrary, X claims that it is seeing user growth, at…